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2. Nearly 1 in 5 people use social media daily in relation to TV viewing Most socially engaged group: Hispanics The next most engaged group: 25-34 year-olds 3. 4. Interestingly, while Twitter is often the most mentioned platform, more Social TV activity actually occurs on In the CRE study, more than twice as many socially connected viewing occasions occurred on Facebook than on Twitter. Many ratings leaders have large followings on their Facebook page 5. Agents of S.H.I.E.L.D Vine 6. Gleek of the Week 100th Gleeks Choice "Tweet-Peats" In 2013, Glee averaged 2.1 million Twitter accounts tweeting per episode. 7. Source: Nielsen Social 8. #1 Most-Tweeted TV series two years in a row 16.8 million total tweets in 2013 by 2.5 million unique users An average 6.7 tweets per user Source: Zap2It 9. 13+ Million Likes Engaging Online Community Exclusive Facebook & Twitter Content On-screen Hashtags Creative Campaigns Cast Participation The show that mastered social media 10. #Gladiators Unite Online conversation with stars & showrunners Hashtags, hashtags, hashtags! 11. 12. 13. Dwayne The Rock Johnson: 4th most popular Facebook athlete with 30 million followers. John Cena: 7th with 23 million. Ahead of Kobe Bryant, Lebron James & Roger Federer. bit.ly/1l5pqJL 14. Recent sports events with biggest Twitter TV audiences 1. Super Bowl XLVIII Denver Broncos vs. Seattle Seahawks - 2/2/14 2. NFC Championship San Francisco 49ers at Seattle Seahawks - 1/19/14 3. AFC Championship New England Patriots at Denver Broncos - 1/19/12 4. 2012 Vizio BCS National Championship Auburn vs. Florida State - 1/6/14 5. Winter Olympics XXII Opening Ceremony - 2/7/14 Source: Nielsen 15. Academy Awards (Mar 2014) - Over 14.7 million tweets. Golden Globes (Jan 2014) Nearly 2.4 million tweets Grammys (Jan 2014) 13.8 million tweets Emmys (Sept 2013) - 924,000+ Tweets 16. Oscar moments that drove the most Twitter conversation, in Tweets per minute: 1. Ellens group Twitter selfie: 254,644 2. Pizza delivery to the audience: 158,159 3. Gravity wins 6th Oscar for film editing: 135,330 Most tweeted-about nominees of the evening were: 1. Lupita Nyongo 2. Jennifer Lawrence 3. Brad Pitt 4. Alfonso Cuarn 5. Cate Blanchett 17. Andy Neuenschwander, Associate Producer, The Soup 18.