1) Define your voiceThis should go without saying, but so many make this mistake that its worth repeating:You can’t mimic what’s already been successful.Instead you’ve got to carve out your own niche.

2) Content – viral, series & how-tosOne of the biggest mistakes brands make when thinking about content for YouTube is that a viral video should be their entire YouTube strategy. This is absolutely the wrong approach.

3) Collaboration with the communityAs a brand its easy to spend millions of dollars to get millions of views on content, but having money can be a disadvantage.

The 3 steps to success on YouTube

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