\ \ T H E 6 C ’ s O F S O C I A L M E D I A H R & S O C I A L M E D I A \ \ F E B 2 0 1 5 \ \ @ D R H R B P

“SOCIAL MEDIA IS NOT

ONLY A NEW

COMMUNICATION TOOL, IT

ALSO CHANGES HOW WE

COMMUNICATE”

DIANA RUSSO HR BUSINESSPARTNER

6 C’s of Social Media

PERSONAL, INFORMAL CONNECTIONS

MULTI-TOUCHPOINTS

CORPORATE, FORMAL CONTACTS

SINGLE-TOUCHPOINT

\ \ C O N N E C T I O N S

DIANA RUSSO HR BUSINESSPARTNER

6 C’s of Social Media

Foto Flickr cc: Ian Sane

GOING FROM:

TOWARDS:

Bron: Marco Derksen DIANA RUSSO HR BUSINESSPARTNER

6 C’s of Social Media

\ \ C O N V E R S A T I O N S

B R

A N

D I N

G

COM

MUN

ICAT

ION

ONE-WAY COMMUNICATION TWO-WAY COMMUNICATION MULTI-WAY COMMUNICATION

Model: HR-Communication Issues

[ORGANIZATIONAL]VALUES AS ANCHOR FOR CONTENT

CORPORATE STORY = ACCUMULATION OF MINI-STORIES

STORYTELLING: RELEVANT, MEMORABLE, WORTH SHARING,

\ \ C O N T E N T

Bron: Marco Derksen DIANA RUSSO HR BUSINESSPARTNER

6 C’s of Social Media

CONNECTING WITH LIKE-MINDED PEOPLE

BONDING WITHIN COMMUNITY

BRIDGING BETWEEN COMMUNITIES

\ \ C O N G R U E N C E

Bron: Marco Derksen

DIANA RUSSO HR BUSINESSPARTNER

6 C’s of Social Media

Foto Fcc Patrick Feller

MORE TRUST IN (P2P) RECOMMENDATIONS THAN ADVERTISING

WHO SAYS IT (INFLUENCERS)

HUMAN FACTOR

\ \ C O N T E X T

Bron: Marco Derksen

DIANA RUSSO HR BUSINESSPARTNER

6 C’s of Social Media

24/7

REALTIME

MEETING CUSTOMER EXPECTATIONS

\ \ C O N T I N U O U S

Bron: Marco Derksen

DIANA RUSSO HR BUSINESSPARTNER

6 C’s of Social Media

\ \ ” A P P A R A T E N F A B R I E K ”

\ \ T O R E N A L L E E 3 2 - 3 8

\ \ 5 6 1 7 B D E I N D H O V E N

\ \ T E L 0 6 - 3 0 4 1 4 4 9 0

\ \ M A I L @ D I A N A R U S S O . N L

\ \ W W W . D I A N A R U S S O . N L A D

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D I A N A R U S S O H R B U S I N E S S P A R T N E R