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THE DMND
Flawless
THE TASKW
e had to create a campaign involving the creation of
the artist/band to then build star image around them.
T
he final product had to include a combination of a
creating a music video, making a CD digitpack and
promoting them through the website.
T
he band needs to represent strong, positive star image
and this is only possible if it is showed in the right way.
STAR IMAGEThe star image is used to brand the product.
Branding is then used by the music industry to
create a range of products for audiences
across a range of genres and musical styles
(Classical to Rap to Heavy Metal) used to
create what Anderson has called the Long Tail
According to Dyer Star Image communicates
important message to the audience.
Audiences often associate the look of an artist
to a style of music and it’s genre. Some people
idolise bands and singers, and see them as sex
symbols, fashion icons and celebrities.
STAR IMAGE
Key Points:
Young
Attractive
Hipster
Talented
Organic
The star image of THE DMND band is based on their easiness and simplicity of style. Their music covers
INFLUENCES AND INSPIRATIONS
T
he big influence on our bands star image
were The Neighbourhoods, The 1975 and
Arctic Monkeys. Those band has the same
music style and the same look as THE DMND.
These band are also sharing the same kind
audience so it’s targeting same niche in the
market.
TARGET AUDIENCEI
ndie/Hipster
1
8-21(young adults)
T
eenage girls (Groupies)
B
loggers/Instagrammers etc.
WHERE WOULD YOU ADVERTISE IT?
P
opular social network websites
(Facebook, Tumblr, Soundcloud,
Youtube)
I
t can pop up if you listen to similar
bands(The Neighbourhood, The
1975 etc.)
WHERE WOULD YOU FIND THE DMND MUSIC?
M
ost likely online on iTunes,
Soundcloud (online)
Y
ou might find it in the big music
store like HMV as well as in old
music stores (hipster/indie)
WHERE WOULD YOU SEE US?
Y
outube
V
imeo
V
evo
M
aybe on MTV or other music channels that support this music
genre
D
ifferent concerts featuring young artists
W
e have a website that you can visit to find out
information about the band
THE FOUR P’SThe PRICE
Our target audience is more
likely to be from middle class
so the price for the product
should be affordable.
Digitally one single will cost
£0,99 like any other song,
and album on hard copy will
be available for £6.99 (Like
The Neighbourhood)
Philip Kotler defined marketing
through the four P’s and said
“Human activity directed at
satisfying needs and wants through
exchange process
FOUR P’ST
he PLACE
A
s we are targeting people who like to spend their free time
online. We could allow one of The DMND minor singles to be
free for one week, this would increase interest in the band
because they will be attract to the “free” element so they might
consider buying the whole album in the end.
T
he PRODUCT
T
hrough the style of music and the star image that we’ve created
we are sending message to our audience. These are a bunch of
normal but talented boys.