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THE FAB FOUR: A SOCIAL MEDIA
INTRODUCTION
Colleen MillerSocial Media [email protected]
For: Community WorksJanuary 30, 2015
THOUGHT FOR THE DAY"No matter how small you start, start something that matters.“
- Brendon Burchard
WHAT ARE YOUR GOALS?
AGENDATHE LINE-UP
The Landscape Social Media – Why Use It? Specifics:
Twitter Facebook Google+ LinkedIn
Bonus Round
SOCIAL MEDIA
• Social media is digital content and interaction that is created by and between people.
Source: Sam Decker – Mass Relevance
• Social media allows for enhanced speed and breadth of information dissemination. Information can be communicated in real-time, or not.
It’s now a big part of how people relate, socialize, volunteer and work together.
WHO USES SOCIAL MEDIA?
POTENTIAL OUTCOMES Boosting Awareness/Credibility Acquiring / Recruiting Connecting Collaborating /Partnering Showing Your Impact
.
COMMUNICATIONS STRATEGY
• Identify and Research Audience (Focus Groups, Surveys, Demographic Information)
• Focus Messages to Your Audience (Language, Style, Format)
• Use Any or All Media Channels Appropriate to Your Audience (Print, Broadcast, Online, Social, Direct Mail/Advertising)
• Set goals. Measure them. Then, adjust.
COMMUNICATIONS STRATEGY
TWITTERQUICK AND SHORT!
Timely – News in real time!
140 Characters (includes spaces & punctuation). Abbreviate!
Content: quick updates, reminders, sharing links, news articles, events, organizing with volunteers, contests.
284 million monthly active users 500 million Tweets are sent per day 80% of Twitter active users are on mobile
EXAMPLE
EXAMPLE
TWITTER TERMS
Hashtag – “#” followed by a keyword, such as #nonprofit or #mercercounty.
Lists – Groups of People on Twitter that You Follow – Could Arrange by Topic.
Mentions – When someone used your twitter name, eg. “@cmiller237 wrote a great article.”
Retweets or RT – To re-send someone’s tweet, uses their twitter name and the “RT” prior to the text.
It’s OK to ask for a ReTweet. Just not all the time!
Reply – Uses someone’s Twitter name or “handle”– eg. “@cmiller237 great chat!”(goes to person and followers in common) add a period and it’s public – eg “.@cmiller237 great event!”
Follow Friday #FF – Suggest folks to follow in a topic or good content .
DM – Direct Message is between people who follow each other. Private.
TWITTER TERMS
Follow Friday is a good way to build followers.
EXAMPLE
#HASHTAGS
TWITTER TIPS
Twitter Profile text – use authoritative keywords, link to your website
Conferences/Events – Build audience before an event. Tweet news prior to the event. Learn language of Twitter. During an event - set up a #hashtag, have someone tweet news or important points. Tweet photos. Leverage sponsors, partners and their Tweets.
Market your Twitter feed! Mention in offline / online marketing. Integrate into your website.
TWITTER TIPS
Leverage “thought leaders” in your space, get them to RT your Tweets! Give back by “following back” and RT the thought leaders’ Tweets.
Keep the conversation going - Twitter chats.
Expert approach – Tweet more than your own organization’s content. 80-20 rule.
Stats – URL Shorteners, Google Analytics, Twitter Counter
Post photos.
Participate in widerefforts such as #GivingTuesday
SCHEDULING
This is TweetDeck, also HootSuite
STATS
FACEBOOKTHE 800-LB GORILLA
Stats: • 890 million daily active users on average
• 745 million mobile daily active users on average
• 1.39 billion monthly active users
• 1.19 billion mobile monthly active users
Newbies: Start with Individual use (Listening first). Then, follow others, then start anorganizational page.
EXAMPLES
IDEAS
FACEBOOK TIPS
• It’s about engagement.
• Be flexible.
• Update regularly. Not as frequent as Twitter, but don’t be a dead page.
• Ask questions, respond.
• Share links AND add opinions, thoughts.
• Go beyond routine messages. Photos, videos add interest.
• Think brand building – use your logo, colors. Could use FB to offer graphics, banners, quotes.
• 80-20 rule.
RESULTS?
Use Insights to find out about your audience on Facebook page. “Insights” is where you will find great stats!
• Professional Networking
• Content Sharing
• Share links, publish Posts.
• Connect with Professional Colleagues
EXAMPLE
GOOGLE+• Share content, photos.
• Converse with your followers.
• Use Google Hangouts for collaboration.
• Make Circles – Used to manage followers by circles, getting included in influential circles gets you followers.
• Caveat – Tied into a lot of Google products, tread carefully. Does have Search Engine Optimization (SEO) benefit.
EXAMPLE
BUILDING & REACHING AUDIENCES
Be timely. Update often. Be human, responsive and have a voice. Engage appropriately. Give back to the online community.
Align with other non-profits, charities. Team up!
DON’T FORGET
Connect to your websites, email blasts, email newsletters. Offline print communications, too.
Use your analytics to measure progress.
Experiment - it’s OK to be incremental!
MORE SOCIAL SITESBONUS ROUND
MANY KINDS OF SOCIAL MEDIA
• Blog platforms (Tumblr, WordPress, Blogger, etc.)
• Crowdfunding (Kickstarter, Indiegogo)
• Ratings (Yelp!, Tripadvisor, OpenTable)
• Social bookmarking (StumbleUpon, Reddit, Delicious)
• Question-and-answer sites (Quora)
• Forums / Collaboration (Google+ Hangouts)
• Music (Pandora, Spotify, iTunes)
• Gaming (Candy Crush, Farmville, Words w. Friends)
• Documents / Content (Google docs, SlideShare)
• Video (Vimeo, YouTube, Vine – 6 sec. videos)
• Photos – (Flickr, Photobucket)
• Location – (Foursquare, Google Lattitude)
YOUTUBE
Videos can be effective in telling your story.
Production quality is up to you.
Short clips are voraciously consumed and perfect for sharing a wide variety of content.
SLIDESHARE
Also Bookmarking sites: Delicious, Reddit, StumbleUpon
Pinterest (www.pinterest.com)- Virtual Visual Bulletin Boards, Sharing
QUESTIONS/WRAP UP
Colleen Miller
cmiller237.wordpress.com
@cmiller237 - Twitter
Logos, screen shots are property of social media sites, used for illustration only
