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The Past, The Present, The Future Of Social Media

Social media is an exciting part of our life. I hope you like to read the past, present and

the future of social media.

Introduction

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The Past:

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In an age before Facebook and twitter reigned supreme, the world of social networking (What is social networking?) and social media was confined to the darker realms of the internet.

Forums held the growth and some new players emerged that shook up the model entirely – setting ground work for the likes of today’s social outlets.

But who were these mysterious sector pioneers?1. MakeOutClub2. Friendster3. Bebo 4. Myspace

1. MakeOutClub:

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Widely considered as the first niche audience social network, Makeoutclub launched in 1999 and was pivotal to the development of social media as we now know it.

You can thank makeoutclub for creating user based profiles and the sharing of photos and ‘interests.’

It’s still alive and beating too, making the most of it’s underground appeal.

2. Friendster:

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Having started out in 2002, Friendster was used for sharing online content with others, discovering new bands, events and hobbies.

Users could share videos, photos, messages, and comments with each other.

While it now focuses on online browser- based games, Friendster is regarded as the veteran in the.

3. Bebo :

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Having once held the crown as the biggest social networking site in the world, Bebo is a stark reminder of how fast a giant can fall in the social sector.

Bebo allowed near complete user autonomy of their own personal page where they could post pictures, videos, blogs and questionnaires.

Other Bebo users could then comment on and share posts with one another.

4. Myspace:

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Myspace may now be a swish music-focused network aimed at discovery, but it was once a social networking powerhouse.

Founded 2003, myspace reached the lofty heights of commanding more web traffic than google.

Myspace brought success to the browser based games industry, as well as the music industry – aiding the.

The Present :

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While many of the old boys may have fallen by the way side, a new generation social networks has emerged.

This is the present, a time where hash-tags, likes, retweet and “+1” have taken off and become part of culture.

]A time where people are more engaged with companies than ever before, a time where people expect everything now.

Monthly Active Users:◦ Facebook = 1.23 billion◦ Twitter = 232 million◦ Google+ = 540 million◦ LinkedIn = 277 million

Continue…

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Interesting numeric of Socail Media sites.◦  Twitter is the fastest growing social network

around 44% growth from June 2012 to 2013◦ 47% of Americans say that Facebook is their #1

influencer of purchases◦ 34% of marketers successfully use twitter

to generate leads◦ 70% of marketers successfully use Facebook to

gain new customers◦ 93% of marketers use social media for business

The Future:    

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The future is always an uncertain place. Nobody known what’s going to happen on any

particular day, month or year. But, it’s still something that has to be planned and

accounted for. The future of social media is far more turbulent than

almost any other sector within marketing. Going from its track record, the biggest properties

fizzle and burn the fastest once they’ve served their purpose or something better has come along.

So’ what do marketers have to worry about in the future of social media?

Instant Messaging:

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Instant messaging is the next plausible threat to social media.

Already Facebook made a record breaking acquisition when it purchased the mobile messaging service for $ 19 billion earlier year.

Some say this was a foolish move, others can see where Zuckerberg is coming from.

Either way, it threatens to upset the balance of social media, cramming more of it into your mobile- and thus disrupting how marketers reach out to customers on social media.

Online Advertising:

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Online advertising is already changing, morphing into something that’s all about providing a services to your potential customers or in sponsoring a post that they will probably read and then associate with your brand.

But as we move forward and major communications come through the likes of social media or instant messaging apps- as most personal traffic now is advertising will lose its effectiveness.

Instead advertisers will have to actively engage and produce content that gets shared and almost doesn’t seem like advertising at all.

Visit Social.AffiliateVote for getting more knowledge about 5 Ways to Make Your Social Media Strategy More Effective,Why B2Bs should be social.

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