The Spotify CommunityRorey Jones, Head of CommunityTwitter: @roreyjones

May 3, 2023

3Section name

●Music for computer, mobile, tablet and home entertainment systems●20 million songs●Over 6 million subscribers●Over 24 million active users●Available in 55 markets

Hello. Spotify here.

4

●Nearly 300,000 members in the Spotify community– Members have submitted over 5,000 ideas

– Ideas must reach at least 100 votes

Volume can be a challenge

5

Super Users – They’re kind of a big deal

●Over 39,000 hours spent in the community

●Posted over 60,000 times●Authored over 5,000 solutions

6

Streams per Day

29

47

Listen to your product super users

Source: Spotify Internal Data

DAU's using Social fea-

tures

6.50%

63.80%

Super Users Regular Users

Data is hard to argue with

Source: Spotify Community Lithium Data

9Pro tip: Ask your customers

What is the future like for us?

11

Use community manager intuition

Tell the whole story

Provide Anecdotes

Meet your customers