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A review of basic social media principles, and platforms. Covers Twitter, Facebook, Google Plus, Tumblr, Snapchat, Instagram, and LinkedIn, and blogging.
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The
What You Need to Know
Web
beth g sanders @bethgsanders | bethgsanders.com | lifeandbeth.com
Intro
Social Networking is
Conversation
Engagement
Relationships
Social Networking is not
Advertising
Instant
About me
Get Started
Your Profile
or
Bio
Christ follower, wife, social media & online strategist, writer, editor, WordPress nerd, geek, empty nester, inveterate early adopter, lover of shiny things, and lifelong Cardinal baseball fan.
What are your
?
in
?
Where’s your audience?
What are you comfortable with?
10Ways to be an online rock star
10Listen before you leap.
9Remember: It’s not about you.
8Don’t sell.
7Think before you speak.
6Engage & interact.
5Be generous. Help.
4Promote others.
3Mix up your posts.
2Don’t be stupid.
1Don’t be a jerk.
7The Big
Microblogging
140 Characters
Fast Moving
~ 1 billion users
~ 500 million tweets daily
Favorite of 26% of US teens
RT, MT
@
HT
TIL
S/O
OH
ICYMI
Apps: Desktop & Mobile
1.26 billion users
1500 potential pieces of content/login
1 million links/20 minutes
Page reach declining
Facebook: Pay for reach
Content filtering
150 million users; >95% are <35
17% urban v 11% suburban
53% of ages12-24
Snapchat
A parent’s worst nightmare
Photos available for ~10sec
294 million snaps/day
Teens think it’s private.
Teens think it’s private.
Teens think it’s private.
They could not be more wrong.
=
277 million users
Professional network
40% check daily
Use your real, full name
Post relevant updates & links
Get recommendations
Tumblr
Mini blogging?
Post quotes, videos, images, audio
Easy, quick & free
Google Plus
It’s Google
Search results
Hangouts
Tools
Buffer
Lists
justunfollow.com
Mobile Apps
Blogging
55% more Web traffic
Google <3 fresh content
Return visits
Videos
Photo Galleries
Stories
Brainstorm
Group Exercise
Gallery of #Fail
The Good Guys
Put it all Together
in
ContentSharing
Professional
Video Sharing
Photo Sharing
Social
Recommendations
Web Presence
(Website, blog,or personal splash page)
?
thanks, y’allConnect
!!!
@bethgsanders bethgsanders.com
lifeandbeth.com linkedin.com/in/bethgsanders
