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ADVERTISING
The Ultimate Guide To
January 1, 2015 Pinterest released Promoted
Pins as a new advertising platform.
This is an enormous new channel for advertisers to explore.
72.8Mmonthly actives
2.5Bviews daily
5Maverage pins / day
minutes minutes90 24
Pins last much longer than other social posts.
minutes minutes90 24
Pins last much longer than other social posts.
3.5months
Promoted Pins that are repinned see a
30% bump in earned impressions.
UNIQUE BENEFIT:
Pinners reached in less than 5 months.
Case Study:
2X Engagement on their Promoted Pins.
6M
Successful brands all use these techniques on Pinterest Advertising…
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1. Understand new ad formats 2. Master targeting capabilities 3. Create great pins
The Guide ToPINTEREST ADVERTISING
Understand new ad formatsFreshly released, Pinners can now buy products
directly from the Pinterest app.
1
Buyable pins allow seamless in-app purchasing.
Simple layout, Secure shopping, Multiple CTAs.
Visit a website, buy a product, download an app, and more.
Master targeting capabilitiesWith user specified interest, Promoted Pins
will have direct targeting to pinners.
2
Audience diversification allows interest & activity based targeting.
Pair search terms with audience segments for
advanced targeting.
Use Pinterest Analytics to view audience insights & optimize future
campaigns.
Create great pinsProduce eye catching pins with organic user generated
content to flow on the audience’s pinfeed.
3
Pinterest is a gallery of collected interests.
Focus on posting interesting content to drive engagement.
Post content worthy of being re-pinned.
c
Pinterest users engage more with authentic,
real-world photos.
Don’t cheapen their feeds with stale stock pins.
Liven up your pins with rich & genuine photos.
CAUTION
Paid posts are under different regulations than regular posts on social media.
Paid posts are under different regulations than regular posts on social media.
CAUTION
In promoted posts, the photos you use must be commercially licensed and legally cleared.
Twenty20 provides easy royalty-free access to 45 million real-world photos.
Ensure you’re legally protected with photos legally vetted by a
professional in-house team.
c
1. Leverage buyable pins 2. Utilize analytics for
targeting 3. Use authentic photos
to create great pins
Takeaways:
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