There is no Magic Sauce for success when using Social Media locally - *there are best practices

@mzayfert www.illumiNETMedia.com (646) 580-0799

There is no Magic Sauce for success when using Social Media locally**there are best practices

Marilyn ZayfertillumiNET Digital Marketing

View on SlideShare:http://bit.ly/SocMgc

Build your communityWhodo you want your message to reach?…



Build your brand—Who do you help? Who is working with you? Who do you want to reach?Why should people get involved with your organization?What do you want for your community? What is your event/cause about?When were you established?How do you accomplish our mission?

Optimize your image with a consistent logo and photos. Be consistent Be clear Be transparent

Optimize your brand’s identity with a consistent logo, photos, & message

Use the same logo, photo, font and keywords on all platforms including your website


USE YOUR CONTENT TO:• Be a conversation starter• Establish your organization or cause as an expert resource• Update your audience• Create a call to action

BUILD A CAMPAIGN Identify:Who is your audience?What is your message? When is the event ?Where is the event?How long do you want the campaign to last?What deliverables will you create?How will you measure success of campaign? What analytics will you use?Secure a HASHTAG ###I n c o r p o r a t e a c o n t e n t c a l e n d a r a n d s o c i a l m e d i a d a s h b o a r d to automatically set specific post times and frequencies



How do you write

great Facebook

posts?


What the

heck is a

“TWEET”

anyway?


Determine the best times to

post content to

your profiles.

Use Twitter Analytics

and Facebook Insights

Event Promotion Recipe• E v e n t s a re i n h e re n t l y s o c i a l . E v e n t s a re

i n h e re n t l y v i r a l . U t i l i z i n g t h e r i g h t t o o l s Ta rg e t y o u r a u d i e n c e a p p ro p r i a t e l y , i n c l u d e re l e v a n t i n f o rm a t i o n . P ro m o t e w i t h i n a re a s o n a b l e t i m e p e r i o d ( t w o t o f o u r w e e k s i n a d v a n c e f o r e s t a b l i s h e d g ro u p s ; a t l e a s t t w o m o n t h s f o r re l a t i o n s h i p s t h a t n e e d t o b e e s t a b l i s h e d ) .

• C re a t e a n d m o n i t o r a Fa c e b o o k e v e n t• Ru n a p a i d p ro m o t i o n o f t h e e v e n t• U p d a t e Fa c e b o o k p a g e u p d a t e d 2 - 3 t i m e s w e e k l y

w i t h c u r a t e d p o s t s . Po s t c o n t e n t t o Tw i t t e r b e g i n n i n g e v e r y 1 2 h o u r s a n d i n c re a s i n g t o e v e r y 4 h o u r s p r i o r t o t h e e v e n t . T h e Fa c e b o o k e v e n t p a g e s h o u l d i n c l u d e a p a y m e n t m e t h o d i f app l i cab le (example : Eventbr i te , payp a l ) .

How can I promote my event to achieve my goal?

Simple Facebook Recipe• C re a t e a n d o p t i m i z e c u r re n t Fa n p a g e a l t e r i n g t a b s t o

s u i t c l i e n t ( u s i n g p re b u i l t t a b s ) • C re a t e p ro m o t i o n p l a n a n d w r i t e i n t ro d u c t o r y e m a i l t o

y o u r c u r re n t c u s t o m e r b a s e p ro m o t i n g y o u r Fa c e b o o k U t i l i z e p a i d p ro m o t i o n c a m p a i g n • C re a t e f a n p h o t o p a g e a n d u p l o a d p h o t o s• D e l i v e r t h re e p o s t i n g s w e e k l y w i t h o r i g i n a l c o n t e n t

M o n i t o r o n c e p e r w e e k d a y f o r i s s u e s t h a t n e e d t o b e a d d re s s e d • I n t e r a c t o n c e p e r w e e k d a y w i t h f a n s w h o h a v e p o s t e d

o n y o u r w a l l o r c o m m e n t e d o n y o u r p o s t s Twitter Recipe

• Tw i t t e r a n s w e r s t h e q u e s t i o n , “ W h a t ’ s H a p p e n i n g ? ” i n u n d e r 1 4 0 c h a r a c t e r s . T h e re

a re a l re a d y 2 5 5 m i l l i o n m o n t h l y a c t i v e u s e r s , a n d i t i s g ro w i n g b y l e a p s a n d b o u n d s e v e r y

d a y. • 3 p o s t s / d a y w i t h c u s t o m c o n t e n t a n d h a s h t a g

• Re s p o n d , u p d a t e a n d t h a n k f o l l o w e r s f o r i n t e r a c t i o n s d a i l y .