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Today we have some quick tips for barber shops and hair salons to market themselves online. Social Media can be a tricky subject to master for any small business, but in the end a strong presence online can really be beneficial.
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Boxless Media | www.boxlessmedia.com | Blog: www.denythebox.com | @boxlessmedia
3 Quick Social Media Tips for Hair Salons and Barbers
Boxless Media | www.boxlessmedia.com | Blog: www.denythebox.com | @boxlessmedia
Introduction
The world of social media is both what people are talking about, and more importantly where they are talking.
It presents a great opportunity for any small business owner to gain new customers. As a hair salon or barbershop, there are a few ways to get your brand out there.
Boxless Media | www.boxlessmedia.com | Blog: www.denythebox.com | @boxlessmedia
Get on Yelp
• Today’s customers look for reviews about products and services before buying. The #1 place for reviews is Yelp.
• Yelp is a great platform for showing off your customer service skills by interacting positively with customer’s reviews.
• Claim your business name.
• Add contact information, hours of operation, and anything extra that will help a customer reach out.
Boxless Media | www.boxlessmedia.com | Blog: www.denythebox.com | @boxlessmedia
Utilize Instagram
• Visuals are powerful. Try showing off before and after pictures of your clients.
• Ensure that your photos are visible by adding relevant hashtags such as #HairCut, #HairSalon, or #Barbershop.
• Add something that gives your business an edge. Got the best mohawks in Chicago? Incorporate #Chicago and #Mohawk if you want your audience to know where to go to get the best.
Boxless Media | www.boxlessmedia.com | Blog: www.denythebox.com | @boxlessmedia
Word of Mouth
• Try offering a free service to someone who brings in a
friend, and offer that friend a referral discount.
• Put together a Facebook page and reward customers
for things like tagging you in their next #haircut
selfie, following you on Instagram, or even
leaving you a good review on Yelp!
Boxless Media | www.boxlessmedia.com | Blog: www.denythebox.com | @boxlessmedia
Closing
• Remember while Social Media can bring you
new customer. Only you can make them
return. To wrap things up nicely here is a quick
summary.
– Get listed in online directories
– Be visually minded on Social Media
– Invite your customers to connect and be advocates
for your business