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It’s all about the team!- Transform the organization to get more people into the cinemaStine PåskesenSocial Today – 2017
Nordisk Film Biografer
• 20 cinemas
• +1000 employees
• 6 mio tickets
• 45% market share
Traditional Business
+100 years of cinema
2012 – digitalization
The world changed
Digital organization – back then
Web, social, CRM, Loyality,
Events, development
More and more tasks
‘Department of everything’
Higher demands and ambitions
Fall of 2015
Keep calm and…what now?
Funds + hands
Survival mode
Started drawing, describing and dreaming
Many iterations -> second opinion
The winning formula
By the bookInvest in the transformation
Don’t hire IT-ressources
Data centric
Customer centric
Dare to fail fast
Meet the team
Web- and CRM Manager
Insights Manager
Social Media Manager
Digital Marketing Coordinator
Highway to…
Establishing team
Implementing new systems
Rethinking loyalty
KPI’s
Connecting the digital dots
Customer centric approach – 360 degrees
Nailed it!
+5.600 tickets
+100.000 Euro revenue
+50% total ticket share
+60% Box office total
Take Aways
Plan ahead
Think BIG
Hire competences and people – not functions
Map and fix the basics
Clear KPI’s
