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ince the last World Cup in 2010, social media’s presence in the world of sports has grown exponentially. Since 2010, Facebook has more than doubled its monthly active users, which now total over 1.2 billion, while Twitter has grown nearly 5x during that same span to over 255 million monthly active users. While both platforms continue to grow year-over-year, there are new opportunities every day for marketers to reach their audience and this year’s World Cup presents an optimal platform to do just that. In this infographic, you’ll find everything you need to enhance your social strategy around this year’s games. From FIFA’s official partners and their fan bases to the top players and teams on social media, we’ve got all of the bases (or should we say goal posts?) covered. The 2014 World Cup is the largest sporting event of the year; with teams from over 20 countries participating in the games, there will always be a social audience during the month of matches. Think of our infographic as a guide to that audience that can serve as a point of reference to enhance your planned campaigns and help capitalize on real-time moments throughout the World Cup.
Citation preview
TOP
(socially)
Twitter FollowersFacebook Fans
43 games
11 games
Broadcast windows will start 30 minutes before kickoff.
There will also be a 90-minute wrap-up show each night
during the tournament.
US TV NETWORKSBROADCASTING GAMES*
In 2010 during the final match, tweets reaching a high of
3200+ tweets per second and tweets from 172 different countries in 27 different
languages setting a record
Millions of people around the globe will be tuning in to watch the sporting
event of the year, FIFA World Cup 2014, and social channels will provide fans
and players a virtual seat at this year's most anticipated event. For advertisers,
this is is the largest stage of the year to interact with an engaged audience.
Social marketers: here is your guide.
3,063,427 74,493
3,185,231
3,282,285
14,852,597
16,851,328
83,275,945
5,597,441
157,696
141,962
2,441,106
180,957
1,100,211
2,503,990
Spain Germany Portugal B
razil
Col
ombi
a
U
rgu
ay
A
rge
nti
na
Sw
itze
rlan
d
Ita
ly
Greece
England Belgium Chile USA Netherlands Fran
ce U
kra
ine
Ru
ssia Mexico Croatia
PopulationFacebook
47.3 m
20 m
42.3%
3.4
m
2m
58
.5%
41
m2
4 m
58
%
8 m
3.4
m
42
.5%
56 m
28 m
34.2%
11.14 m5.6 m
50%17.5 m10.6 m
60.6%
313.9 m
180 m
42.3%
16.4 m
9 m54.9%
45
.6 m
3.2
m
7%
143.5 m
8.6 m
6%
120.8 m54 m
44.7%
4.3m
1.8m41.9%
65
.7 m
30
m6
5.7%
60.9 m
26 m42.7.3%
11.3 m
4.6 m40.7%
50%
81.9 m28 m
10.53 m 5.2 m
49.4%
198.7. 3 m
92 m
46.3%
47.7
m
22 m
46.1%
OF POPULATION ON FACEBOOK
19.9 million
Wayne Rooney
20 million8.8 million
FollowersLikes
Neym
ar J
únior
10.8
million
23.3m
illionFo
llowers
Likes
Cristiano Ronaldo
84 million
26.6 million
FollowersLikes
Andres Iniesta
8.7 million
FollowersLikes
Robin van Persie
5.1 million9.2 million
FollowersLikesMesut Ozil
19.8 million5.83 million
FollowersLikes
Xabi Alonso7.29 million
FollowersGerard Piqué
15 million3.23 million
FollowersLikes
Lionel Messi
1.1 million
57.8 million
Followers
Likes
Mar
io B
alote
lli 7.1
millio
n
2.19 m
illion
Followers
Likes
21 M29 M
50 M
Total Fans
FemaleMale
SOCCER fans on
684,8191,358,300
Germany
467,002,759,592
Spain
587,6931,355,075
Brazil
1,416,983
Japan
487,2571,426,342
Mexico
6,341,225 1,489,970
2,300,854
TOP 6 (socially)
#WorldCup
#Brazil2014
#Brasil2014
#FIFA
#WorldCup2014
#WorldCup14
#WC2014
#FIFAWorldCup
#WorldsCup
#WorldCupBrazil
TOP 10 RELATED HASHTAGS
SHIFT.com
USA
*Source: espnmediazone.com and abcnews.com
Facebook: facebook.com/shiftplatformTwitter: @SHIFTplatform
*Count as of June 9, 2014
*Count as of June 9, 2014
*Count as of June 9, 2014
*Source: https://blog.twitter.com
*Source: Google & Facebook, May 2014
*Source: Twitter, May 2014
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