Marco Parenzan

Azure Refresh 2015

@Intel - Assago (Milano)DotNetLombardiaWednesday, December 9, 2015 from 9:00 AM to 6:00 PM (CEST)Milano Fiori, Italy

Meet Marco Parenzan | @marco_parenzan

• Microsoft MVP 2015 for Azure• Develop modern distributed and cloud solutions • marco.parenzan@1nn0va.it

• Passion for speaking and inspiring programmers, students, people• www.innovazionefvg.net

• I’m a dev

Platform Services

Security & Manageme

nt

Infrastructure ServicesCompute Storage

Datacenter Infrastructure (28 Regions)

Web and MobileWeb Apps

MobileApps

APIManagement

APIApps

LogicApps Notification

Hubs

Media & CDNContent DeliveryNetwork (CDN)

MediaServices

Analytics & IoT

HDInsight MachineLearning

StreamAnalytics

DataFactory

EventHubs

MobileEngagement

ActiveDirectory

Multi-FactorAuthentication

Automation

Portal

Key Vault

IntegrationBiztalkServices

HybridConnections

ServiceBus

StorageQueues

Store /Marketplace

HybridOperations

Backup

StorSimple

SiteRecovery

Import/Export

Networking

Data

SQLDatabase

DocumentDB

RedisCache Search

Tables

SQL DataWarehouse

Azure AD Connect Health

Virtual Network

ExpressRoute

BLOB Storage

Azure Files

Premium Storage

Virtual Machines

AD PrivilegedIdentity Management

Traffic Manager

Application Gateway

OperationalInsights

ComputeCloudServices

Batch Remote App

ServiceFabric

Developer Services

Visual Studio

ApplicationInsights

Azure SDK

Team Project

Containers

VM Image Gallery& VM Depot

DNS VPN Gateway

Load Balancer

World economy have changed

«There are no impediments, but only opportunities»

Assets vs Commodities

Distinguish between assets and commodities

Commodity=Cost for the companyRent[OPEX]

IaaSHardware as a commoditySaaSSoftware as a commodityPaaSDevOps as a commodity

Fast obsolescenceHidden costsSlow plamaction…deployment

Owning hardware

Asset=Value for the CompanyOwn [CAPEX]

IaaSOS TuningPaaSSoftware tuningSaaSIntellectual Property

Can you own this?

No

Missing opportunities:SaaS

Scenario: software consulting• From buy to subscribe (commercial

proposition)• From few big sells to many little sells

(business plan)• From few long term relations to many short

time accounts (continuous improvement)• Software company have difficulties

changing sell mode• Buy not make, more than ever

Different Compute Services for different needs

Web Apps

MobileApps

APIApps

LogicApps

CloudServices

Batch Remote App

ServiceFabric

Missing opportunities:Worldwide presence

Datacenter Infrastructure (28 Regions)

Market• Industrial cooking plants• Restaurants• Hotels• Communities

• Plants:• 100K/800K€• Currently best market is middle/far east

• Steel-based appliances• Neutral• Gas-power• Electrical-power

Scenario: resistor performance loss• North-east of Italy is a district for this kind of

appliances• 70% of world-wide production• Selling mainly world-wide

• Small/Medium-sized companies 30-100 people• 3-10Mln € sales volume/year

• Industrial cooking plants implements electrical thermal appliances based on resistor elements

• Telemetry in industrial cooking plants• Intelligent appliances that sends status/operational

data• Collect data world wide, presence near installation

Microsoft Azure IoT Services

Devices Device Connectivity Storage Analytics Presentation & Action

Event Hubs SQL Database Machine Learning App Service

Service Bus Table/Blob Storage

Stream Analytics Power BI

External Data Sources DocumentDB HDInsight Notification

Hubs

External Data Sources Data Factory Mobile Services

BizTalk Services

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Missing opportunities:Compliance

https://azure.microsoft.com/en-us/support/trust-center/

Scenario: non-IT appliance company• Opportunity: connected appliance• Sync, update, backup• Worldwide

• “The best way to predict future is to invent it”• Create the cloud, the community• Control the network of YOUR appliances

• A startup in this market• How big is the investment?

• Avoid on-premise• Take care of your customer data

The recipy• Two web app (frontend + backend)• One web api (appliance)• One per region (north america, southeast asia, west europe)• Traffic Manager

• One SQL Database for every customer• Privacy• Security

VISUALIZE + DECIDE

MobileReports

Natural languagequeryDashboardsApplications

Streaming

CAPTURE + MANAGE

RelationalInternal & external

Non-relational NoSQL

TRANSFORM + ANALYZE

Orchestration

Machine learningModeling

Information management

Complex event processing

The Microsoftdata platform

Scenario: game infrastructure• Analytics Games• Old style (Commodore 64) joystick-pumping

game• Recipy• WebAppThe screen• WebApi+Event HubDevice handling (now IoT Hub)• Stream AnalyticsCollecting and analyzing data• Service Bus Queue + Web Hobs Result routing• SignalR (now IoT Hub)device feedback

Restaurant

Stay hungry……you are not foolish!

Marco Parenzan

Have a nice dayEnjoy Azure

@Intel - Assago (Milano)DotNetLombardiaWednesday, December 9, 2015 from 9:00 AM to 6:00 PM (CEST)Milano Fiori, Italy