H2O World - Building Data Products for Data Natives - Monica Rogati

BUILDING DATA PRODUCTS

FOR

DATA NATIVES

MONICA ROGATI

@MROGATI

DIGITAL NATIVES

DATA NATIVESBEYOND DIGITAL NATIVES

EXPECT THE WORLD TO BE “SMART”

AND SEAMLESSLY ADAPT

DATA NATIVESBEYOND DIGITAL NATIVES

NOT THERE YET..

‘LEARNING SOME SCIENCE’:

11,200 HITS ON GOOGLE

‘LEARNING SOME SCONCE’:

0 HITS ON GOOGLE

@BILLNYE:

BILL NYE THE SCIENCE GUY

@DJ44:

U.S. CHIEF DATA SCIENTIST

W/ THE WHITE HOUSE OFFICE OF SCIENCE

& TECHNOLOGY POLICY

SMART, CONTEXT-SENSITIVE SOFTWARE

DATA PRODUCTS

9

CONNECTED

THINGS

A SMARTER

WORLD?


UNDERSTAND YOUR DATA

SOLVE FOR IMPACT

PREREQUISITES

HUNDREDS OF MILLIONS NIGHTS OF SLEEP

TRILLIONS OF STEPS HUNDREDS OF MILLIONS FOOD ITEMS

UNDERSTANDING YOUR DATAA WEARABLE EXAMPLE

UNDERSTANDING YOUR DATA

UNDERSTANDING YOUR DATA: STORIES

WEATHER AFFECTS YOUR ACTIVITY — ON WEEKENDS



NEW WEEK RESOLUTIONS AT THE GYM




A TALE OF TWO DINNERS; THE GREAT CANDY DIVIDE




TIMEZONES, SUNSHINE AND CIRCADIAN RHYTHMS

A TALE OF TWO DINNERS; THE GREAT CANDY DIVIDE

0%

25%

50%

75%

100%

9p 10p 11p 12a 1a 2a 3a 4a 5a 6a 7a 8a 9a

0-15 mi0-25 mi25-50 mi50-75 mi75-100 mi

NAPA,SONOMA

SAN FRANCISCO,OAKLAND

NAPA,SONOMA,BERKELEY

EARTHQUAKES AND HUMAN IMPACT

% A

WA

KE

UNDERSTANDING YOUR DATA: NETWORKS

[Wang et al. WWW2013]

NETWORKS AND CAREER CHANGES

pro

b. o

f le

av

ing

job

in n

ext

6 m

o

# of colleagues in network who left in past 6 mo

MOST ENTREPRENEURIAL BUSINESS SCHOOLS

1.

2.

4.

5.

6.

7.

3.

9.

10.

8.

1.

2.

4.

5.

6.

7.

3.

9.

10.

8.

KEY INGREDIENTSUNDERSTANDING YOUR DATA

GOOD INSTRUMENTATION



RELIABLE DATA FLOW



RELIABLE DATA FLOW

DATA CLEANING



RELIABLE DATA FLOW

DATA CLEANING

FAST ITERATION



RELIABLE DATA FLOW

DATA CLEANING

FAST ITERATION

GOOD (INTERNAL) UX



RELIABLE DATA FLOW

DATA CLEANING

FAST ITERATION

GOOD (INTERNAL) UX

CONTEXT


SOLVING FOR IMPACT

WRITE PRESS RELEASE FIRST

SOLVING FOR IMPACT


“Write the press release first.”

SOLVING FOR IMPACT



— AMAZONIAN PROVERB

SOLVING FOR IMPACT




SOLVING FOR IMPACT




“… in Oprah-speak.”

SOLVING FOR IMPACT




“… in Oprah-speak.”

— @IANMCALL

SOLVING FOR IMPACT


SOLVING FOR IMPACT

WRITE PRESS RELEASE FIRST COST (EFFORT, MORALE, OPPTY, $, TECH DEBT)

SOLVING FOR IMPACT


P()

COST (EFFORT, MORALE, OPPTY, $, TECH DEBT)

SOLVING FOR IMPACT


P()


IMPACT

(METRICS,

TEAM, $)

SOLVING FOR IMPACT


P()


IMPACT

(METRICS,

TEAM, $)

SOLVING FOR IMPACT


P()


IMPACT

(METRICS,

TEAM, $)

SOLVING FOR IMPACT


P()


IMPACT

(METRICS,

TEAM, $)

SOLVING FOR IMPACT


P()


IMPACT

(METRICS,

TEAM, $)

SOLVING FOR IMPACT


P()


IMPACT

(METRICS,

TEAM, $)

SOLVING FOR IMPACT


P()


IMPACT

(METRICS,

TEAM, $)

SOLVING FOR IMPACT


P()


IMPACT

(METRICS,

TEAM, $)

SOLVING FOR IMPACT


P()


IMPACT

(METRICS,

TEAM, $)

SOLVING FOR IMPACT


P()


IMPACT

(METRICS,

TEAM, $)

SOLVING FOR IMPACT


P()


IMPACT

(METRICS,

TEAM, $)

IMPACT

(METRICS,

TEAM, $)

SOLVING FOR IMPACT


P()


IMPACT

(METRICS,

TEAM, $)

SOLVING FOR IMPACT


P()


IMPACT

(METRICS,

TEAM, $)

SOLVING FOR IMPACT


P()


KEY INGREDIENTSBUILDING DATA PRODUCTS


OBSESSIVE INSTRUMENTATION



PRODUCTION-GRADE DATA FLOW




IMPECCABLE DATA CLEANING





FASTER ITERATION





FASTER ITERATION

MACHINE LEARNING





FASTER ITERATION

MACHINE LEARNING

SMOOTH UX





FASTER ITERATION

MACHINE LEARNING

SMOOTH UX

REAL-TIME CONTEXT

SMART COACHING

LATER BEDTIME = LESS ACTIVE

Smart Coach crunched your data

and noticed that a later bedtime

means less next day activity. When

you hit the hay 30m later, you are

likely to take 750 fewer steps

Awesome! Looks like you racked up some steps. Was this ZUMBA?

YESEdit

+5,972 steps | +50%of goal54m activity

DATA PRODUCTS: LINKEDIN

THE NEWEST

DATA PRODUCT

FROM GOOGLE

DATA PRODUCTS WITH DATA NATIVES

DATA PRODUCT

DATA

USER EXPERIENCE

THE VIRTUOUS CYCLE OF ‘SMART’ INTERACTIONS


FOR

DATA NATIVES

MONICA ROGATI

@MROGATI

ADDITIONAL SLIDES

[Wang et al. WWW2013]

THE GREAT GENERATIONAL DIVIDE

Software

H2O World - Building Data Products for Data Natives - Monica Rogati