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Leon Koutsovasilis talks about digital commerce at Avis and Budget. He will show how Magnolia allows the Avis Budget EMEA group to work more efficiently across marketing, branding and technology functions.
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Working Smarter with Magnolia at Avis Budget
Leon Koutsovasilis Director, Xaeus Blue
BIO!Co-founder of Xaeus Blue !Digital & technology advisory and product development consultancy.!!Role: !Director and Principal Consultant!
Clientele: !Global corporates, multi-nationals, start ups, VCs, private equity investment firms!Avis Budget Group EMEA – acting as digital and e-commerce consultant!
!
Focus: !Technology-enabled business change!!Digital commerce and “connected world” solutions!Agile product development!!Innovation culture & management!!
Past Roles: !Group CTO & CIO, CTO, founder of 2 tech start ups across multiple sectors!!
A FAMILY STORY!“THRILLING! EXHILARATING! !
A GRIPPING TRUE STORY IN A FAR AWAY LAND.” ! - LEON KOUTSOVASILIS, THE XB CHRONICLE.!
FADE IN…
HAILSTORM!
A brief history….
2011 Avis Budget Group (US) acquires Avis Europe
2012 Integrate Avis Europe Reduce cost Promote efficiencies
2013 -‐ 2014 Zipcar and Payless Brands revisited – Avis and Budget New Digital dawn
Content is (sUll)
Choices.
CMS
Content plaVorm
Content migration – look before you cross!
You need a plan!
Access
Workflow
Simple & clear directions
Observe. Learn.
Desktop
Tablet & Phone
Mobile App
Desktop
New Avis UK TV Advert
Watch at http://www.youtube.com/watch?v=qQlSNYMTEhE
