COMPELLING IMAGES INCREASE CONVERSIONSYe t m o s t o n l i n e r e t a i l e r s a r e n ' t u s i n g t h e m .

30% of online retailers have gone backwards and use LOWER-resolution images

42% still use same small images

ONLY 6% have carried out a truehigh-definition upgrade and are readyfor the era of Retina-class displays

61% of online retailers still invest more today in their traditional, desktop-focused site rather than their mobile site(s)

87% invest in legacy technologies likeCDNs, FEO hoping for speed gains, but still

KEEP CUSTOMERS WAITING

WHAT ONLINE RETAILERS KNOW WHAT ONLINE RETAILERS DO

MOBILE IS THE SOURCE OF ECOMMERCE GROWTHYe t m o s t e - Ta i l e r s s t i l l p u t t h e i r m o b i l e s i t e 2 n d

WHAT ONLINE RETAILERS KNOW

SOURCE:Q1 2014 eCommerce Survey, Instart Logic

WHAT ONLINE RETAILERS DO

WHAT ONLINE RETAILERS KNOW WHAT ONLINE RETAILERS DO

61% believe that higher-resolution product images (1 MB instead of 200KB) will increase conversions

84% of online retailers believe that more images per product will increase conversions

55% say fast page loading is the most important factor in boosting conversions

For about 3 IN 5 e-commerce companies, mobile comprises 10-50% of traffic

For 90% of Internet retailers, mobile is an important growth channel

Mobile Traffic

98% confess: “Our website isn't as high-performance as it could be”

SPEED IS CRUCIALYe t o n l y 2 % h a v e p u s h e d t h e i r w e b s i t e u p t o m a x i m u m p e r f o r m a n c e

MOBILE

WILL BE

KING

61%

FAST, VISUAL, MOBILEE-COMMERCE?

Online retailers know how to boost conversions and engage mobile users, but few have made the visual upgrades and found the performance technologies that would bring greater sales and profit.

ONLINE RETAIL — IS IT READY FOR

2014 E-TAILER SURVEY RESULTS