Building your Sales & Marketing Funnel Des Martin, Qualtrics Head of Growth EMEA @dessie_martin

SM

Overview:

A) Start Today: Quick Wins to building a sales and marketing funnel

B) Long Term Goal: Building the infrastructure to scale

Quick Wins to building a sales and

marketing funnel

Mining Prospecting Engaging

Mining contact information

Prospecting

Prospecting

“Power of a top down referral”

Engaging Prospects (Phonecalls)

-Sales Call v’s Consultation

-Cold Call 2.0

Tracking:

Reading Recommendation: “Predictable Revenue”

Building the infrastructure to

scale

-Build in stages. Get a section working and then move onto the next area

-Apply Sprints / Experiments.

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Questions?

Appendix

Customer Insights

Voice of the Customer Programs

Customer Satisfaction Surveys

Net Promoter Systems

Website Experience Feedback

Employee Insights

360-degree Employee Feedback

Employee Engagement Surveys

Employee Satisfaction Surveys

Exit Interviews

Market Insights

Ad Testing

Concept Testing

Market Research

Academic Studies

The Insight Cloud