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Pt4 of Presentation given by John Kaemmerer and Gerry Kovan, at Pure Hybrid Cloud Event in IBM London Southbank, on 11th September 2014
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© 2014 IBM Corporation
IBM Competitive Project Office
Cloud. Pure and simple.
IBM’s private cloud, with its performance value and reduced cost through integrated management
© 2014 IBM Corporation
PureApplication solutions bring cloud economics and hybrid cloud together
Deploying and managing software quickly and easilyacross Hybrid Cloud options with proven “patterns” of expertise
Patterns:
Create OnceDeploy Anywhere
PublicOff-Premise
Serviceon
PrivateOn-Premise
System
2
Let’s focus on your deployment choice of a private cloud
© 2014 IBM Corporation
Why PureApplication System for your on-premiseprivate cloud?
Customers look for private clouds:
� To deliver optimal performance
� Offer more control and security over resources
� Provide more automation and less labor to manage than their current on-premise environment
Why IBM Hybrid Cloud for this?
� Fastest setup
� Run workloads on Intel or POWER technology
� Best price/performance – lower cost/core
� Integrated system and workload monitoring
� Simplified software maintenance and disaster recovery
� Reduce labor costs by up to three quarters across IT lifecycle
� And as shown earlier, seamless portability to the IBM public cloud
3 Let us cover these proof points
© 2014 IBM Corporation
IBM PureApplication System designed around complete lifecycle management
� Pre-integrated, pre-tested, ready to run
� Optimized configurations with high availability
� Single part to order
� Leverage existing storage
� Call home feature
� System Up and running in hours
� Easily deploy new application and data services
� Rapidly replicate environments for development and test
� Dynamically scale to meet changing demand
� Automatic failover and high availability
� Fully integrated management
� Single support number
� System level updates and upgrades
� Simplified problem determination
4
© 2014 IBM Corporation
Web ApplicationMiddlewarePlatform
Built to deliver Web workloads better through optimized hardware and software integration
PureApplicationInfrastructureFoundation
+
+
Built-in workload elasticity using pre-defined scaling policies
IBM PureApplicationSystem
Deepintegration
and optimization
Compute +Network +Storage +Management
IBM WebSphere Application Server and DB2 licenses included
Autonomic andDynamic
WorkloadManagement
IntegratedWorkload
Deployment
+
Built-in expertise via web workload patterns;Self-service, automated provisioning of workloads
5
© 2014 IBM Corporation
< 4 hours
IBM Team+ Customer �Hardware set-up and configuration
�Software set-up and configuration�First workload deployment2
Includes (at no additional cost):
The fastest setup towards first workload deployment
IBM PureApplication System1
1 More about IBM PureApplication System2 Workload used was a simple Web stock trade application and databaseSee The 4 hours set-up by Jason McGee YouTube video
Competitors are known to take days or even weeks before first workload deployment is achieved
6
© 2014 IBM Corporation
IBM PureApplication System hardware is expertly integrated (Intel or POWER options)
7
Compute NodeQuad processor, 32-core, 512 GB memory[8 core 4.1 GHz POWER7+
256GB RAM16 GB/core10 Gbps Ethernet8 Gbs Fiber Channel]
StorageStorwize V70002.4 TB SDD24 TB HDD
PDU1
4x30A 1 phase
Rack42U
Top of Rack Switches10/1/Gbps Ethernet320 Gbps to Data Center
Management Nodes2 PureSystems Manager (PSM)2 Virtualization System Manager (VSM)
Compute NodeQuad processor, 32-core, 1 TB memory[8 core 4.1 GHz POWER7+
256GB RAM32 GB/core10 Gbps Ethernet8 Gbs Fiber Channel]
StorageStorwize V70002.4 TB SDD24 TB HDD
PDU4x30A 1 phaseor 3 phase
Rack42U
Top of Rack Switches10/1/Gbps Ethernet320 Gbps to Data Center
Management Nodes2 PureSystems Manager (PSM)2 Virtualization System Manager (VSM)
1 PDU: Power Distribution UnitShown: IBM PureApplication System W2700. An x86 (8 core, 2.6 GHz Intel Ivy Bridge EP processor) model W2500 is also available.Blue indicates changes from previous generation models.
“Mini”32, 64, 96, 128 cores
“Enterprise”32, 64, 96, 128, 160, 192, 224, 320, 384 cores
© 2014 IBM Corporation
Built-in Expertise: High-availability hardware in PureApplication System
� Management Nodes
– Both run in active-passive mode, when a failure occurs the IP address is assigned to the new active one
� Network Controllers
– Switches and cabling are redundant (2 of each)
– Failure of 1 leads to reduced bandwidth, not service
� Storage Controllers
– All storage volumes are accessible from each controller
– If one fails, the other handles all I/O
� Storage
– SSD storage is configured in RAID 5 array + spares
– HDD storage is configured in RAID 5 array + spares
� Compute Nodes (ITE)
– Management system will route around failed DIMMs or cores yielding reduced capacity (server rebalance)
– If entire node fails, VMs can be moved elsewhere (workload evacuation)
8
© 2014 IBM Corporation
Why is PureApplication with POWER so fast with great price/performance?
Higher performance per core achieved through:
� Massive parallelism (threads) compared to x86
� Higher clock frequencies
� 4-way SMT per core
� PowerVM placement optimization for PureApplication
� Larger POWER L3 on-chip cache
� Storwize V7000 storage with more efficient storage access
� IBM middleware optimizations
– WebSphere and DB2 optimizations for POWER and AIX architecture
– Leading SPECjEnterprise2010 publishes on POWER7+ at http://www.spec.org/jEnterprise2010/results
Lower cost/performance per core due to:
� No additional software cost for entitled software
– i.e., AIX, WebSphere V7, V8, V8.5, DB2 V9.7, V10.19
© 2014 IBM Corporation
PureApplication POWER7+ is designed for superior price/performance
Vblock
Intel Ivy Bridge
Exalogic
Intel Ivy Bridge
PureApplicationPOWER7+
Systems
Clock rates per processor
1.7 – 3.5 GHz
2.7 GHz 4.1 GHz1
Symmetric multi-threading per core 2 2 4
On-chip L3 Cache Up to 30 MB 30 MB 80 MB
Max threads per server
Up to 80 48 128
Faster performing cache for
intensive workloads
More processing power per core
Larger servers for consolidation
10
1 IBM PureApplication System W2700
© 2014 IBM Corporation
IBM optimizations give PureApplication(POWER) a competitive advantage
Best performance
per core
Lower cost
IBM Software
+
Power7+
TechnologySuperior Optimization
Optimized and balanced for key workloads
POWER7+
32 sockets/server
1024 threads
Leading processor technology Pre-configured
Pre-assembled
Integrated management
11
© 2014 IBM Corporation
� Competitor recommends use of separate system for database workloads
Adds more cost to overall solution
� Leads to higher cost per database workload
Run Web and database workloads on the same system with PureApplication System
Engineered Data System
IBM PureApplicationSystem
AppServer
Data
Base
AppServer
Data
Base
Engineered Web System
� Co-location of database on the same system provides the best overall performance
Shorter path length
� Leads to lower cost per database workload
12
© 2014 IBM Corporation
PureApplication System: More flexibility and choice to meet your needs
ExalogicElastic CloudX4-2
PureApplication
SystemMini and
Enterprise)(both 42Urack size)
384 cores
32 cores
4TB RAM
0.5TB RAM
128 cores
2TB RAM
64 cores
96 cores
1.5TB RAM
1TB RAM
1 to 4.2 TB SSD, HDD can be customized
2.4 TB SSD, 24 TB HDD
96 cores
1TB RAM
192 cores
2TB RAM
64 cores
2 TB RAM
96 cores
3 TB RAM
128 cores
4TB RAM
160 cores
5 TB RAM
192 cores
6 TB RAM
224 cores
7 TB RAM
320 cores
10 TB RAM
6.4 TB SSD, 48 TB HDD
Available in Intel (W2500 models) or POWER (W2700 models) configurations
Full rack1/8 rack 1/4 rack 1/2 rack
VblockSystem340 EX
6.4 TB SSD, 80 TB HDD
720 cores
7.5TB RAM
96 cores
1TB RAM
Minimum of 4 blades, upgrade in increments of 2 blades
Upgrade without
powering down the
installed machine
384 cores
12 TB RAM
32 cores
1 TB RAM
384 cores
4TB RAM
And at more
memory per
core
13
© 2014 IBM Corporation
PureApplication System has a lower total cost of ownership per core
Vblock System 340EX Oracle ExalogicElastic Cloud X4-2
All prices are list USD prices as of February 2014 and based off of 96 core configurations and 3 year cost of hardware, software license and support plus installation. PureApplication pricing hasn’t changed for 96 core system per April announcement.
PureApplicationSystem W2700-96
14
DB EE$39,425DB EE
$39,425
Assembly/Installation1
$2,106Assembly/Installation1
$2,106
Application server & Database Management Pack
$22,410
Application server & Database Management Pack
$22,410
Linux$609
Linux$609
Leading HypervisorIncluded
Leading HypervisorIncluded
Hardware (Ivy Bridge)
$10,347Hardware (Ivy Bridge)
$10,347
Cloud Software and Management Packs
$14,110
Cloud Software and Management Packs
$14,110
LinuxLinux
Competitor Hypervisor$150
Competitor Hypervisor$150
Hardware2 (Ivy Bridge)
$12,623Hardware2 (Ivy Bridge)
$12,623
$99,920/core $64,415/core
Application Server EE$20,750
Application Server EE$20,750
App Server Suite$37,350
App Server Suite$37,350
Assembly/Installation1
$182Assembly/Installation1
$182
Cloud Enterprise Software
$2,515Cloud Enterprise Software
$2,515
Cloud servicesIncluded
Cloud servicesIncluded
Cloud services** $1,758
Cloud services** $1,758
WASWAS
Assembly/Installation Included
Assembly/Installation Included
PureApplication Management
PureApplication Management
AIXAIX
PowerVMPowerVM
Hardware (POWER7+)Hardware (POWER7+)
$42,075/core
DB2DB2
1 Estimated costs based on a single installation2 Exalogic hardware includes costs for Elastic Software
Assembly/Installation1
$212Assembly/Installation1
$212
Exadata X4-2
Storage Cell SW$14,525
Storage Cell SW$14,525
Linux$1,563Linux
$1,563
Virtualization Not Supported
Virtualization Not Supported
Hardware (Ivy Bridge)
$9,245Hardware (Ivy Bridge)
$9,245
Oracle DB EE+RAC$58,515
Oracle DB EE+RAC$58,515
$111,449/core
DB Mgmt Pk$27,390
DB Mgmt Pk$27,390
© 2014 IBM Corporation
Oracle Exalogic requires most expensive WebLogic Edition, plus charges premium
� There are multiple editions of WebLogic at various price points
WebLogic Standard - $10 K
WebLogic Enterprise - $25 K
WebLogic Suite - $45 K
� On Exalogic, Oracle requires WebLogic Suite, the most expensive edition
� If a customer has existing WebLogic Standard or WebLogic Enterprise Licenses, then they must acquire WebLogic Suite Licenses
� Exalogic Elastic Cloud Software priced at $10,000 per core is required when running WebLogic Suite on Exalogic or SuperCluster
Represents an additional 22% premium that Oracle charges
15
© 2014 IBM Corporation
1 U
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30 U
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32 U
33 U
34 U
35 U
36 U
37 U
38 U
39 U
40 U
41 U
42 U
V 7000 Controller
V 7000 Expansion
V 7000 Controller
V 7000 Expansion
BNT 64 PT Enet SW
BNT 64 PT Enet SW
Cable ingress / egress
PD
UP
DU
PD
UP
DU
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
MGMT MGMT
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
Intel Compute Intel Compute
MGMT MGMT
Cable ingress / egress
Easier administration starts with built-in PureSystems Manager
�Pre-installed, pre-integrated management appliance
�Single pane-of-glass management for both hardware, cloud and software– Simplified infrastructure configuration,
management, monitoring and maintenance
– Simplified cloud management
– Simplified workload management (creation, deployment and monitoring)
�Built-in high availability
PureApplication System(full rack configuration)
Dual redundantmanagement nodes
16
© 2014 IBM Corporation
Exalogic Control: No dedicated compute resources; Not delivered with high availability
vCPU(32 total)
Memory(256GB Total)
Disk
OPS C 12 vCPU 32 GB 160 GB
OPS PC1 2 vCPU 4 GB 116 GB
OPS PC2 2 vCPU 4 GB 116 GB
� Exalogic Control VMs are not isolated onto dedicated management nodes
� VM Manager is installed within the OPS Center VM, which runs on 2 nodes
– If any one of these nodes goes down Ops Center is compromised
– If VM Manager goes down, then the VM environment can no longer be managed
� OPS Center depends on nodes 1 and 2 being up at all times
Exalogic Control Virtual MachinesRun on same compute nodes that will host actual customer workloads limiting available vCPU, memory and disk space
SunFire 4170 M3 (16 Cores)
Oracle VM
SunFire 4170 M3 (16 Cores)
Oracle VM
SunFire 4170 M3 (16 Cores)
Oracle VM
SunFire 4170 M3 (16 Cores)
Oracle VM
OPS C OPS PC1
OPS PC2
Exalogic X3-2 1/8 rack (Virtualization)
With OVAB support V2.0.,6.0.0
State of 4 compute
nodes
OnExalogic X3as delivered Linux
Linux
Server pool consists of all 4 compute nodes
* Exalogic X3-2 EECS 2.0.417
© 2014 IBM Corporation
DEMO: Adminstration is now a simplified experience
Integrated Management “single pane of glass” Console for:
� Simplified infrastructure configuration, management, monitoring and maintenance
� Simplified workload creation, deployment and monitoring
FullWorkload Monitoring
CompleteSystem
Infrastructure
18
© 2014 IBM Corporation
PureSystems Manager
Pre-Integrated Competitor
Control
3 VMs spread across multiple compute nodes
Cloud Management
Hardware Management
Virtualization Management
Middlewareand Workload Management
+
+
+
vCloud Suite
19 products,23 VMs
vFabric Suite
13 products,4 VMs
Advanced Management Pod (AMP)
7 products,8 VMs
+
+
Oracle Enterprise Manager
Cloud Control
+
Management Packs
(purchased and installed
separately
Pre-Integrated Competitor
PureApplicationCoalition
Competitor
Significant assembly is required for competitors’ multiple management tools
Customer installed and maintained
19
© 2014 IBM CorporationIBM
I need to support multiple organizations, and ensure that there is secure, isolated access between them.
Operations Manager
You can do this with PureSystems Manager. Let’s take a closer look.
20
© 2014 IBM Corporation
Multi-tenancy capability of PureApplicationis superior to competitors
PureApplication System supports multi-tenancy out of the box
Includes self-contained tools
Easy to implement
21
With Vblock
It’s only infrastructure. There is no integrated software.
You buy third-party VMware vCloudSuite, install it and set it up
More experienced management skills required than PureApplication
With Exalogic
A 1/8 rack (96 cores) is limited to a single virtual data center, so it cannot isolate resources between multiple organizations
Must purchase a larger Exalogic rack to get resource isolation
Multi-tenancy
© 2014 IBM CorporationIBM
How can I tell if my applications are working properly?
Developer
PureApplication lets you monitor your workloads, with context aware links for drill-down navigation to help in root cause analysis. Let’s have a look.
22
© 2014 IBM Corporation
PureApplication System provides a full range of workload monitoring capabilities
VM view
Virtualization machine monitoringCPU, Memory, Network, Disk Middleware
view
WebSphere applicationserver monitoring
Web container thread pools; JVM heap usage; Number of web requests;
Max/min/average response times; and more
Even more navigation to
specific details
Advanceddrill-down
capabilities
Disk
CPU
Memory
OperatingSystem
WebSphere Application
ServerApplication
WebSphereApplication
ServerDB2
Application
From the virtual image… To middleware monitoring… To deeper specifics
23
© 2014 IBM CorporationIBM
Systems need firmware updates, patches applied, and workload maintenance. These can be long and boring tasks, yet they require skilled admins!
Operations Manager
You’re right but PureApplicationmakes it straight forward and easier than manual methods. Let me show you.
24
© 2014 IBM Corporation
Vblock firmware and driver updates are a manual process
� Software update process is not integrated via a single management console or tool
� Information and update software downloads requires manual visits to different sites for each component support.vce.com support.emc.com cisco.com vmware.com
25
� How do you update a Vblock “Integrated System”? UCS Manager, Cisco blades, Cisco switches
• Find the installation guide for your version, and follow Cisco patching process
EMC Storage (VNX5300), UIM• Retrieve documents, schedule meeting with EMC support team
VMware • VCE directs you to support.vce.com for all VMware software updates
VCE only provides a System Version Tool to guide the manual download and update process
© 2014 IBM Corporation
Applying a patch for a running WebSphere Server is easy
1. Select a running VM instance2. Click on the Service button to launch a screen that
allows an admin to apply the latest WebSphere patch
26
© 2014 IBM Corporation
0
2000
4000
6000
8000
10000
12000
Do It Yourself Pre-Integrated
Competitor
Coalition
Competitor
PureApplication
System
Deployment Mgmt Incident/Capacity Mgmt Asset Mgmt Security Mgmt Change Mgmt
IBM PureApplication System reduces labor costs across its IT lifecycle
Yearly
Labor
Hours
4,267 hours
9,660 hours
Labor hour estimates based on 84 workloads:
IBM PureApplication is 76% better than a Do-It-Yourself cloud
How does PureApplicationSystem achieve this?
� Deployment– Fully assembled and configured– Pre-installed management software– Fast pattern-based deployment
� Incident and capacity issues– Central monitoring– Resolve issues proactively with
automatic scaling
� Asset management– Track license usage of products
� Security management– Centralized access control
� Change management– Visibility into relationships between
virtual images in a workload– Automatically apply changes to
virtual servers
5,113 hours
2,363 hours
Do It Yourself and Coalition Competitor used 7 blades (168 cores). Pre-Integrated Competitor used 14 pre-integrated nodes (252 cores). IBM PureApplication System (POWER) used 3 nodes (96 cores). Each system has the capacity to run 84 workloads where each workload can sustain a peak throughput of 1545 page elements per second. The labor savings and assumptions herein are estimates based on a labor model that uses data obtained on the percentage of time customers spend on certain IT lifecycle tasks. It is not a benchmark. As such, actual customer results will vary based on customer applications, differences in stack deployed and other systems variations as well as actual configuration, applications, specific queries and other variables in a production environment.
27
4ximprovement
47%47%56%56%
76%76%
© 2014 IBM Corporation
North American retail chain rapidly delivers new services and reduces costs through consolidation
28
Business Challenge:
A major US retail chain wanted to introduce new healthcare services to its pharmacies.
It needed to replace legacy systems and traditional IT processes in order to deploy Business Process Management and Operational Decision Management solutions rapidly.
20% savingscompared to a Do-It-Yourself solution
Faster time to valuefor new solutions and increase in business agility and sustainability
70-80% reduction inmanagement costsMaintenance, Monitoring, Provisioning
Results with IBM® PureApplication™ System:
© 2014 IBM Corporation
IBM PureApplication System designed around complete lifecycle management
Fastest setup
IBM software optimized to run on POWER7+
Best price/performance – lower cost/core
Integrated system and workload monitoring
Simplified software maintenance and disaster recovery
Reduce labor costs by up to three quartersacross IT lifecycle
29
PureApplication SystemIBM’s on-premise hybrid1 cloud solution
1 Seamless portability to and from off-premise public cloud via patterns for a hybrid cloud experience