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TopEventTakeaways:• Viya CloudPlatformbuiltforbothDataScientistsandBusiness

Analysts• Cognitivecomputingcapabilitiesembeddedacrossthevarious

applications.• OpenapproachallowsfordevelopmentinSAS,Java,Python,or

Lua withconnectionstoRESTAPIs.

• EmpoweringMarketerstoLeverageDeepDataAnalyticstoImprovePersonalizationandOne-to-OneMarketing• FocusoncollaborationwithDataScientistsandaneedto

understandanalyticstoimprove/re-thinkcampaigns.

• CustomerIntelligence360opensdoorsforSAStobemorecompetitiveinpricing

EventSummary– SASAnalyticsExperience2016

Analyst:CindyZhou@cindy_zhou

#AnalyticsX