or how to make product decisions?

The importance of good product principles

Nir Gazit , CPO

Product dilemmasYou deal with them on a daily basis

Navigate your product

Product principles provide a framework to take decisions at all levels

Product dilemma

OR

1 2

Writing your own product principles Do's and don'ts

#1 - You need to make a clear decision

“Focus on the user and all else will follow”

“We strive to understand our market needs and adapt to change"

#2 - It describes how to build a product

“Conversion is most important and trumps profitability optimization”

“Our target is a conversion rate of 75%"

#3 - It is personalized to your company

“MACHINES ARE OUR PATIENTS.”

“We strive to make our customer’s life easier and get more value from their work."

#4 - It is easy to remember

#5 - It evolves over time

To add: SummaryThis is our product compass. Go find yours!

Nir Gazit , GazitNiro@gmail.com

• We are not a bank. We disrupt banking

• Sense of security & privacy is key

• Merchants are the gateway to customers, so our products

must “wow” the merchant

:

Thank you,