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Why tryouts are cool
[ b u s i n e s s s o f t w a r e & s e r v i c e s ]
0
2000
4000
1995 2000 2005 2010 2015
Growth of Internet Users (millions)
Stats – Just for perspective
$53 Billion
Will be spent on subsc r ipt ionso ftware in 2016
994Million
Number o f webs ites there is on Earth
3.5+ Bi l l ion Now
So what exactly is a tryout [ r e : b u s i n e s s s o f t w a r e & s e r v i c e s ]
* Self-Service * Subscription * On-Demand
Why do a tryout?
It’s the new reality: B2B buyers are conducting more research before they purchase software.
More importantly, they’re relying less on information from marketers and salespeople, and more on advice from their peers when they make a buying decision.
Peer Recommendations Make Buyers 5X Happier With B2B Software Purchases
[marketeer.kapost.comb2b-buying-process] Ryan Law
§ Brand research: Over 70% of B2B buyers use social media as a research tool.
§ Peer discussions: More than half of B2B customers use social media networks to engage their peers in conversation.
§ Social proof: Roughly 22% of all B2B buyers explicitly use the recommendations of their social media networks to inform their purchasing decisions.
What You Need to Know about the Changing B2B Buying Process
Cassandra Jowett [influitive.com]
50%-90%Most B2B buyers are about 50-90% done doing discovery on products before contacting the vendor
70%of B2B software or service decisions leverage social media for their discovery and research
50%of B2B software or service purchase decisions involve social media conversations with peers.
22%of final decisions include recommendations from their peers to help them decide.
You and your peers carry on a conversationabout a product while you are evaluating
Abby
Jennifer
Kyle
2 Hours ago I am still in the trial. So far nothing jumps out whichisn't working properly. Others on my team have askedabout features that are coming the next release.
12 Checks
10:45 a.m. We successfully completed our trials. We are providinga demo to stakeholders soon. We will let you knowhow that goes.
19 Checks
Our trial had some hitches. We found that stated features were not as specified and some did not work.We will put our findings in this thread when done.
10 Checks8:45 a.m.
Member since 2015
Member since 2015
Member since 2015
Acme Widget Tryout 16 Comments
My Rating So Far
My Rating So Far
My Rating So Far
Martin
1 Hour ago We installed the trial and ran it for a month. Mostusers reported no issues except time to first responsefrom support. Otherwise, the trial went well.
24 Checks
Member since 2015
My Rating So Far
Crowd sourced Evaluations
Curation is done by bona-fide experienced [ ] usersor administrators – your peers
Ratings on tryout posts and comments keep it real
Read what others say about products
Whittle down your choices
Run your own trial
Share your findings
Martin
1 Hour ago We installed the trial and ran it for a month. Mostusers reported no issues except time to first responsefrom support. Otherwise, the trial went well.
24 Checks
Member sin ce 2 0 1 5
My Rating So Far
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Peer Recommendations
We Recommend
ü Tryoutsü Meet Peersü Learn and Play
w w w. a ccept edso l ut i o n s. co m
A Software and Services Tryout Network
w w w. a ccept edso l ut i o n s. co m
@ f a v e s o f t w a r e
https://www.facebook.com/acceptedsolutions/
http://bit.ly/1T3ekoM