WCC Strategic Visioning

2009-2014

MissionMission

Wayzata Community Church Is… a Christian Community:Wayzata Community Church Is… a Christian Community:

United by Faith…United by Faith…While Respecting Other Pathways to God

Called to Serve…Called to Serve…Those in Need – Close to Home and Far Away

Inspired to Think…Inspired to Think… Finding Grace in the Search for Meaning

Sharing the Journey

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AgendaAgenda

Situation Analysis Vision FIVE Strategic Imperatives

Recommended Actions Measurement of Success

Q&A, Feedback

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The Vision Task Force – A Journey At 30,000 Feet Task Force Created By The

Council in Early 2008

Launched May 19, 2008

Met Monthly and Sometimes More Than Once a Month

The Journey Took Several Paths – a “Focus Group” of Ideas

What’s Working What’s Not What Are the Dynamics

Impacting Church Life

The Journey Is Not Over…It’s Just BeginningIt’s Just Beginning

The Vision Team Lisa Smith – Chair

lsmith @Halmen.comlsmith @Halmen.com Linda Keller – Facilitator Carol Bergenstal Alan Bovi Bart Foreman Steve Harrison Dick Minors Heather Page Kim Puckett Annie Minors Roeder John Ross Jim Sanford Jim Smith Lynda Stahl Mike Sund Rima Torgerson Jeff Urban

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Situation AnalysisSituation Analysis The 2009-2014 Five Year Strategic Plan Has Been Developed

to Support Our Mission We Looked Back to Look Forward

The Previous Two Plans Focused on Physical Space Needs, Youth Programs and Governing Structure

We Looked Around Met With Clergy, Staff and Interested Parties to Understand

the Current Situation We Looked Ahead

Studied Demographic, Social and Lifestyle Affecting the Lake Area Communities

Recognized the Need to to Fill the Buildings and Expand ProgramsRecognized the Need to to Fill the Buildings and Expand Programs Created a Guiding FrameworkGuiding Framework for Clergy, Staff and Boards

to Achieve Our Potential and Support Our Mission

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What’s Going WellWhat’s Going Well Worship Attendance Has Grown Significantly at Christmas and Easter

Increased Christmas Services From 6 to 9 Increased Easter Services From 4 to 6

Have Begun to Add Unique Opportunities for Worship WOW (Worship on Wednesdays) Summer Services

Increased Summer Attendance 9%

Children and Youth Programs Are Growing, Improving and Thriving High School Ministry Engaging 200+ Students, Exponential Growth

Mexico Mission Now Involves Over 100 Youth From WCC

and Our Community Since 2005 Graceland Offering High Quality Education to Over 700 Children Middle School on the Road to Recovery

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What’s Going Well…What’s Going Well… Con’t

Continued Growth of the Annual Rummage Sale Ministry A Growing Volunteer Workforce Drawn from Members

and the Community

Revenues Increasing Yearly

Expanded Active Mission and Outreach Opportunities New International Partners (Lighthouse Ministries Intl’ and Amor Ministries)

New Local Partner (COOL in the City)

Restructured Mission & Outreach With Focus on Partnerships,

Members in Mission and Benevolence.

Refocused Budget to Put Resources Where Members are Actively

Involved in Mission Work.

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What’s Going Well…What’s Going Well… Con’t

Positioned Ourselves to Manage the Size of the Church

With the Restructure of the Church Governance New Structure Provides Institutional Memory via Increased

Term Length and Established Path to Leadership Positions

Strong Pastoral Care Potential Restructured Clergy Team to Ensure a Full Time,

Dedicated Clergy Member on Pastoral Care to Ensure Relevancy

and Changing Needs Are Addressed

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What’s Not Going WellWhat’s Not Going Well Average Weekly Worship Attendance Has Been Flat Since 2001Average Weekly Worship Attendance Has Been Flat Since 2001

Recent Adult Education Programs Have Not Had Broad Appeal

Limited Number of Members Do the Majority of Volunteering

Small Number of Members Do the Majority of Leadership

Unmet Desire for Personal Connections With the Church

Communication Resources Have Not Kept Up With the

Technology Evolution

Communications Are Haphazard, Ad Hoc and Labor Intensive

Lack a Measurable Baseline for Current Church Satisfaction

and Health

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What’s Not Going Well… What’s Not Going Well… Con’tCon’t

Our Giving has not Sustained or Supported Our VisionOur Giving has not Sustained or Supported Our Vision

It Has Been Eight Years Since We Have Made a Balanced Budget

Without Utilizing Reserves

Average Pledge Amount Grew Just 2.5% from 2003 to 2009

Pledging Units have Declined Over the Past 5 Years

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VisionVisionOur vision for the next five years is….

To be a welcoming, loving and acceptingwelcoming, loving and accepting Christian community challenging and engagingchallenging and engaging people of all ages and stagesall ages and stages to grow spiritually through relevantrelevant worship, learning, fellowship and outreach

We will achieve this vision through… RefreshingRefreshing our Worship Experience Renewing our Passion for Engagement Reclaiming our Commitment to Community Reframing our Story through Communication Reinvesting our Financial Resources

… … Recommitting our lives to Christ.Recommitting our lives to Christ.

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As You Review The Strategies… Understand

We are not Lost

We are not Reinventing

We areWe are

Reinvigorating Reinvigorating

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Renewing Our Worship Renewing Our Worship Experience -Experience - StrategiesStrategies

Ensure Worship Services are Welcoming and Inspirational,

Forming the Core of Our Identity

Provide Alternative Access to Worship, Including Location

and Times

Offer Additional Styles of Worship to Our Diverse Community

Clarify, Establish and Adhere to a Music Standard of Excellence

in All Services Consistent with Our Mission and Vision

Design Every Worship Service to Unite Participants by Faith,

Call Them to Serve and Inspire Them to Think

Enhance Our Sermon Capacity and Capability to Ensure Relevant,

Vibrant and Inspiring Messages

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Renewing Our Worship ExperienceRenewing Our Worship Experience Recommended ActionsRecommended Actions Ensure Sr. Minister’s Top Priority Is WorshipTop Priority Is Worship

Hire a Minister of Faith and Learning Who is a Dynamic Preacher

OptimizeOptimize Distinctive Clergy and Staff Talents for

Inspirational Worship

Increase ParticipationIncrease Participation of Lay Leaders and Youth in

Worship Services

Evaluate the Number and Schedule for Various Styles of Worship

Ensure and Support Excellence in Contemporary and Traditional Excellence in Contemporary and Traditional

MusicMusic

Incorporate TechnologyIncorporate Technology into the Worship Services Enable Multiple Methods of Engagement

Facilitate Greater Participation

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Renewing Our Worship ExperienceRenewing Our Worship Experience Measurements of Measurements of SuccessSuccess Average Weekly Worship Attendance Increases 30%

from 2009 to 2014

Members are Monitored through Annual Surveys Music is Consistently Referenced as a Central Reason for

Attending Worship Service

Worship is Referenced by a Majority of Members as a Primary

Reason for Engaging in the Church

New Services Are Added At Different Times Monday Night, Saturday Evening, etc.

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Recalling Our Passion Recalling Our Passion for Engagement-for Engagement- Strategies Offer Compelling Learning Opportunities in Adult Education. Engage Members through Relevant and Meaningful Mission

and Outreach Opportunities. Expand Our Understanding of Stewardship to include Time

and Talent, Not Just Financial Resources Stewardship Is Not an Annual Campaign;

It Is an On-Going Involvement Broaden the Base of Participants Who Engage in

Volunteer Opportunities and Promote Lay Ownership in All Programs

Boards Committees Choirs Sunday School Create Programs to Attract and Engage College Students and

Young Adults to Become Active in the Life of the Church

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Recalling Our Passion for Engagement Recommended ActionsRecommended Actions Education MinistriesEducation Ministries

Hire a Minister of Faith and Learning Who Is Also a Dynamic Preacher

Provide Increased FocusIncreased Focus on Adult Education

Offer a Diverse PortfolioDiverse Portfolio of Adult Education Programs

That Are Relevant to All Life Stages

Offer Adult Education Programs at a Variety of TimesVariety of Times

and Via a Number of Formats

Continue to Enhance and Extend Our Middle School MinistryMiddle School Ministry

Identify SpaceIdentify Space to Accommodate Expanded Adult Education Programs

Optimize Current Building Space

Encourage Young Adults to Consider Ministry as a Career

Enhance Coordination Among ProgramsCoordination Among Programs at All Ages and Stages

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Recalling Our Passion for Engagement Recommended Actions…Recommended Actions… Con’t

Volunteerism Hire a Program/Volunteer Coordinator to Tap Into Member

Volunteer and Engagement Interests

Review Our Current Nominating Process

for Boards and Committees to Expand Diverse Participation

Encourage Boards to Develop Committees

To Expand Membership Involvement

Extend Personal Invitations to Get Involved

Create a “Get Involved” Campaign

Incorporate Giving Opportunities to Include Both Time and Talent

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Recalling Our Passion for Engagement Measurements of Measurements of SuccessSuccess

Triple the Number of Participants Engaged in

Learning Opportunities

Double the Number of Participants Engaged in

Hands-on Mission and Outreach Annually

Fill 10% of Board and Committee Positions with

First Time Volunteers

Include a Story of Inspirational Engagement

in Every Beacon

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Reclaiming Our Reclaiming Our Commitment to Commitment to CommunityCommunity - Strategies- Strategies

Sustain and Nurture Church Membership

Provide Means and Occasions for Members

to Come Together in Christian Fellowship

Sustain and Nurture Our Connection with the

Community at Large

Provide Means and Occasions for the Community

to Come Together.

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Reclaiming Our Commitment to CommunityReclaiming Our Commitment to Community Recommended ActionsRecommended Actions Continue to Expand on Current Fellowship Opportunities

for All Ages and Stages

Incorporate a “Moment of Fellowship” Component in Every Church Related Event

Encourage and Support Church Members to Become Community Leaders to Build Community and Share Our Message Celebrate Our Current Community Leaders

Develop Meaningful Ways to Extend Ourselves and Our Facility to the Community to Share Our Message. Ideas to consider: Sister Church Community Chapel (Rice & Walker or Opening Wakefield Chapel 24/7) People in Transition Camp

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Reclaiming Our Commitment to CommunityReclaiming Our Commitment to Community Measurements of Measurements of SuccessSuccess

A Majority of Members Report a Strong Sense of

Connection with the Church Through Annual Surveys

The Community at Large References WCC As a Location

for Community Building and a Partner in Civic Activities

Track Outside Events

Track References in Local Publications

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Reframing Our Story Reframing Our Story Through CommunicationThrough Communication - - StrategiesStrategies

Widely ArticulateWidely Articulate and Share Our Vision Statement and

Unique Message with the Community

Extend and EnhanceExtend and Enhance Our Ministry Through Technology

Provide a Welcoming EnvironmentWelcoming Environment from Beginning to End Website

Signage

Greeters

Ushers

Communications

Ministers & Staff

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Reframing Our Story Through CommunicationReframing Our Story Through Communication Recommended ActionsRecommended Actions

Establish a Communications BoardCommunications Board

Create an Integrated Communication PlanIntegrated Communication Plan for Internal and

External Audiences PR, Advertising, Marketing

Build InfrastructureInfrastructure to Support Diverse Communications

Develop a Campaign to Spread the WordSpread the Word of Who We Are and

What We Have to Offer

Conduct an Annual Survey to Measure Success of Core

Strategies and Vision Achievement (critical)

Implement the Interior and Exterior Signage PlanSignage Plan

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Reframing Our Story Through CommunicationReframing Our Story Through Communication Recommended Actions…Recommended Actions… Con’tCon’t Expand Our Focus on TechnologyExpand Our Focus on Technology

Create Additional Methods of Engaging in Worship via the Internet and Television

Offer New Features to Our Current Website Blogs, Podcasts, Social Networks Sermon Reference Links Online Gifts and Pledges Volunteer Sign-ups

Enable Wireless Internet Access Throughout the Building Update Meeting Rooms With Current Technology

Phones Screens Wireless Internet Access

Leverage the Capabilities of Our Current Software to Create an Accurate, Comprehensive and Maintainable Member Database

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Reframing Our Story Through CommunicationReframing Our Story Through Communication

Measurements of Measurements of SuccessSuccess Quadruple the Amount of Traffic on the WCC Website

Currently 68 Visits Per Day.

A Minimum of 50 People Each Week Are Accessing

Our Worship Via the Internet.

Increase in Worship Visitors By 10%

A Minimum of 40% of New Members Reference Media

Messages As the Reason They First Visited

The Church Database Software is Merged with Our

New Internet Initiatives

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Reinvesting Our Reinvesting Our Financial Resources-Financial Resources- Strategies

Increase Shared Budgetary Accountability for Clergy,

Staff and Boards

Educate the Congregation on the Costs Tied to Various

Programs and Services, Including a Call to Action Every Program, Every New Initiative Has a Cost

Develop a Fundraising Campaign to Support Enhanced

Program, Technology, and Building Maintenance Initiatives

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Reinvesting Our Financial ResourcesReinvesting Our Financial Resources Recommended ActionsRecommended ActionsFunding

Hire a Development Professional

Implement a “Share the Journey” Campaign

Focus: Increase Capital and Reserves to Fund Strategic Vision

2009-2014 Goals Including People, Property and Programs

Expand the Number of Individuals Actively Involved

in Stewardship Activities

Direct Clergy, Staff and Boards to Work Cooperatively in the

Creation and Management of Annual Budgets

Create a Five Year Financial Plan to Support the Vision

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Reinvesting Our Financial ResourcesReinvesting Our Financial Resources Recommended Actions… Recommended Actions… Con’tCon’t

Financial Growth Increase Awareness of the Heritage Foundation Implement a Broad Based and On-going Strategy for

Major Gift Giving Implement an Operating Reserve of $1/sq Foot for Annual

Repairs and Maintenance

Promote Good Fiscal Management Audit Current Cost of Programs to Ensure Cost Recovery Fees

are Adequate. Reduce Costs of Current Programs Where Necessary

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Reinvesting Our Financial ResourcesReinvesting Our Financial Resources Measurements of Measurements of SuccessSuccess

Increase the Number of Member Commitments to

The Heritage Foundation Fund by 50 by 2014

Increase Number of Pledges by 10% Per Year

Increase Number of Pledging Units From 49%

of the Membership to 75% of the Membership

Grow Pledged Dollars 5% Annually

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Next StepsNext Steps Create an Implementation Team to Execute the Plan,

Review Progress and Report On-going Results

to the Council and the Church Membership

Charge the Clergy, Staff and Boards to Create Tactics

to Implement This Plan

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Q & A…

Our vision for the next five years is….

To be a welcoming, loving and acceptingwelcoming, loving and accepting

Christian community challenging and engagingchallenging and engaging

people of all ages and stagesall ages and stages to grow spiritually

through relevantrelevant worship, learning, fellowship and outreach