Matteo CERONETTI

1. A low-cost British based karting category raced at club and national championships around the

UK

2. It uses 100cc/115cc 2-stroke TKM engines and drivers are restricted to the use of single type

of tyre while maintaining a level of competitive and equal racing on the same playground

3. It is for 11-16 year olds contestants

4. It acquired a reputation for close and competitive racing, notably for the extremely large grid

entrants. The annual TKM Festival, held at a range of circuits, could once attract over 100

entrants for each class at the event

5. It has continually been the breeding ground for many current and former notable motorsport

figures

«SIX Critical

Success

Factors»

THE SIX CFS THE SIX SPONSOR BUSINESS

THE STRONG

LINK

TAX RELIEF ON SPONSORSHIP

HIGH BRAND EXPOSURE AND VISIBILITY ON TELEVISION, RADIO, WEB, PRESS,

NEWSPAPER, MAGAZINES, RACE EVENT ADVERTS AND INTERVIEWES (18 full days/year)

AT INTERNATIONAL CONTEST MAKING A BUDGET $AVING OF AT LEAST 80% ON

«ADVERTISING AND PROMOTIONS» (i.e. approximately 500 millions Television

spectators per year for Formula 1, Indycar and Nascar Series)

OPPORTUNITY TO FOLLOW THE PILOT THROUGH HIS CAREER PROGRESSION AND

NEXT LEVEL-UP CATEGORY ALWAYS BENEFITING OF THE LOWER COST IMPACT AND

LONG TERM PARTNERSHIP OF SPONSORSHIP FROM PROFESSIONAL JUNIOR KART

SERIES TO FORMULA 1, INDYCAR, NASCAR SERIES

ECONOMY OF SCALE OPPORTUNITY TO GROUP MORE SPONSORS TOGETHER

AND KEEP THE WHOLE COST OPPORTUNITY DOWN

FIXED COSTS

- Junior Kart (Jade Kart Chassis, TKM Engine, Tyres set) £ 5,000

- Kart Trailer £ 3,000

- Kart Shelter £ 1,000

- Kart Trolley, Alfano, Camera, TAG £ 1,000

- Pilot Kit £ 1,500

-Tools and Equipment £ 1,000

- Spares £ 1,000

- Life, Kart and Race Insurance £ 500

SUB-TOTAL £ 14,000

“ONE YEAR INVESTMENT, ONE UK TOP CHAMPIONSHIP &

THREE LOCAL CLUB CHAMPIONSHIPS”

VARIABLE COSTS (MAX Budget)

- Super-One UK Champ -6R £ 6,000

- Rissington Club Champ -7R £ 5,000

- Shenington Club Champ -12R £ 8,000

- Whilton Mill Club Champ -11R £ 7,000

- Overnight Staying and Travel £ 9,000

SUB-TOTAL £ 35,000

OFFICIAL UK MEDIA ADVERTISING COSTS (estimation only)

30 seconds advert on television in the lowest viewing hours: £ 10,000

30 seconds advert on radio in the lowest viewing hours: £ 1,000

Magazine Advert in a quarter page: £ 250

Newspaper and Press in a full colour page: £ 30,000

Web advertising per month: £ 125

IN ONE YEAR RACING SEASON ACROSS 6 EVENTS THE ESTIMATED BUDGET FOR

ADVERSTISING VIA STANDARD MEDIA CHANNELS IS AT LEAST:

Television Adverts (30 SECONDS x 6 RACES): £ 60,000

Radio Adverts (30 SECONDS x 6 RACES): £ 6,000

Magazine Adverts (12 publications on major World Kart Magazines like “Vroom”): £ 3,000

Newspaper and Press Advert (6 publications on major Nationwide press): £ 180,000

Web advertising across 12 months/season: £ 1,500

TOTAL SPENDING per YEAR (approx.) £ 250,500

Each professional SUPER-ONE Race event is followed, supported and covered by all

Telecommunication Media for 18 days per year at NATIONAL and INTERNATIONAL contest no

matter what is the Final Result in each Race Competition

During the racing day there is a full and extensive MEDIA COVERAGE including interviews

To get the same level or Brand Exposure and Visibility on the Market via conventional

Advertising channels, it is required to Budget at least £ 250,500 / year

To Sponsor a Professional Junior Kart Team, it only requires £ 49,000 per year to get the same

level of exposure as per the conventional media channels, but it will be consistently $aving to

the Sponsor at least £ 201,500 per year (80% Cost $aving Reduction minimum), if unique

Possibility of Economy of Scales to split the Investment Figure of £ 49,000 grouping more

Sponsors together and reducing the impact of the investment

Each Sponsor brand will be allocated on the Kart, Helmet, Suit, Shelter, Trolley and Trailer to

maximise the Brand Exposure and Visibility

Tax Relief for Sponsorship support

- OCTOBER 2013

# First Time ever on a Indoor Karting at Mr Karting (Leamington, UK) at the Age of 10 using a Cadet Kart (MAX Speed of 30 mph/h)

where he has been noticed immediately for his Natural Line Talent

- MAY 2014

# “Super One” Shenington Karting Circuit on ZIP chassis and Iame engine 60cc (Cadet rental Kart):

52.19 sec/lap & MSA National B (Novice) Licence during Second Time Testing Day with

UK Top Professional Kart Racing Teams which lap 50.38 sec/lap

- JULY 2014

# “Super One” Rissington Karting Circuit (GB) on Jade Karts chassis and TKM engine (Junior rental Kart):

Youngest Junior TKM entrant (11 years) to contest Meeting races in Shenington, Rissington and Whilton Mill Clubs which are part of the British Super

One Series Championship Circuits (against other entrants aged between 13 and 16) to practice and upgrade the Licence from National B Novice to

National A.

First ever outdoor Club Meeting: 44.00 sec/lap with UK Top Professional Kart Racing Teams from SuperOne Series which lap 42.36 sec/lap

# “Super One” Shenington Karting Circuit (GB) on Jade Karts chassis and TKM engine (Junior rental Kart):

Club Meeting: 45.39 sec/lap with UK Top Professional Kart Racing Teams from SuperOne Series which lap 43.78 sec/lap - best youngest Novice Entry Trophy.

- SEPTEMBER 2014

# “Super One” Shenington Karting Circuit (GB) on Jade Karts chassis and TKM engine (Junior rental Kart):

Club Meeting: best youngest Novice Entry Trophy.

# “Super One” Wilton Mill Karting Circuit on Jade Karts chassis and TKM engine (Junior rental Kart):

Club Meeting: Licence upgrade from National B (Novice) to National B.

- NOVEMBER 2014

# Mr Karting (Leamington, UK) Indoor Junior Grand Prix 2014 (10 races with more than 20 entrants ):

Third Best Driver of the Season in the Cadet Class.

# Mr Karting (Leamington, UK) Indoor on Cadet chassis and Honda Engine:

17.215 sec/lap (Junior Hall of Fame: 12th position – best lap is 16.941 sec/lap).

# “Super One” Wilton Mill Karting Circuit on Jade Karts chassis and TKM engine (Junior rental Kart):

Club Meeting: Final Stand of Racing Season 2014, 11th position out of 40 entries with only 3 meetings contested.

- DECEMBER 2014

# “Super One” Shenington Karting Circuit (GB) on Jade Karts chassis and TKM engine (Junior rental Kart):

Club Meeting: Licence upgrade from National B to National A.

Shenington (GB) # Club Meeting Races from January to December (12 races)

# The Winter Cup from January to March (3 races)

# SuperPrix in June (International Media Coverage)

# British SuperOne Championship in September (International

Media Coverage)

Rissington (GB) # Club Meeting Races from March to October (8 races)

# Midland Championship in September (International Media

Coverage)

Whilton Mill (GB) # Club Meeting Races from January to November (11 races)

# British SuperOne Championship in August (International

Media Coverage)

Kimbolton (GB) # Club Meeting Races from January to December (12 races)

# TKM Festival in August (International Media Coverage)

“He is getting popular and

respected by the other

drivers wherever he goes

racing. He is a good spokes

man of his current passion.

He interviews well and

speaks clearly in both

languages: English and

Italian!”

Facebook Official Web Page:

“Alex Racing”

Twitter Account:

“Alessandro Ceronetti”

“A future British/Italian Champ born on the 28th of February 2003 in England”