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Following the announcement of the 6th Barclay’s Asia Trophy, (the BAT) we thought it would be intriguing to see how the participating teams match up off the pitch, in the tough online world of Chinese social media. Now an established part of the Premier League’s fixture calendar, the Barclays Asia Trophy is a biennial tournament and the only Premier League-affiliated competition to be held outside England. This years Trophy will be attended by Manchester City, Tottenham Hotspur, Sunderland and Spurs official Chinese partner club, South China FC.
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Now an established part of the Premier League’s fixture calendar, the Barclays Asia Trophy is a biennial tournament and the only Premier League-affiliated competition to be held outside England.
THE CHINA SOCIAL MEDIA
WINNERS IN THE BARCLAYS ASIA TROPHY
THE CHINA SOCIAL MEDIA
WINNERS IN THE BARCLAYS ASIA TROPHY24–27 JULY 2013 HONG KONG
2013 BARCLAYS ASIA TROPHY
2 4DAYS TEAMS
VS TOTTENHAM HOTSPUR
MANCHESTER CITY
HIGH LOW
726,0006.7M
“Zombie fans” (假新闻jiǎxīnwén) are defined as accounts that have close to zero followers and a highly infrequent or almost non-existent activity on their page. Commonly defined as ‘fake fans’.
155 165
FWDS/COMMS PER POST
VSVS
294THOUSAND
SINA WEIBO ENGAGEMENT RATE
OVERALL WINNERTOTTENHAM HOTSPUR
"I'm very proud to have won two PFA awards and make
the team of the year.""We arrived in London!!"
2,080 FORWARDS
322 COMMENTS
65 FORWARDS
33 COMMENTS
MOST AUTHENTIC FOLLOWERS
HIGHEST ENGAGEMENT
MOST INFLUENTIAL PLAYER
1“The Barclays Premier League has a great following across Asia and this is particularly true in Hong Kong where we have a hotbed of passionate fans.” Robert Morrice, Chairman and CEO, Barclays Asia
END OF SEASON – TOP SINA WEIBO POSTS
AVERAGE POSTS PER WEEK
SINA WEIBO ENGAGEMENT RATE
SINA WEIBO FOLLOWERS
GARETH BALEGARETH BALESERGIO AGUERO SERGIO AGUERO
SINA WEIBO FOLLOWERS
LIKELIHOOD OF ZOMBIE FANS
35FWDS/COMMS PER POST
55
FWDS/COMMS PER POST
42FWDS/COMMS PER POST
56
WINNER
1.1MILLION
www.mailmangroup.com
We localize your & to give you an authentic Chinese social network voice.
www.kawo.com
SOCIAL | PARTNERSHIPS | CHINA
Sources:Data - calculated by Mailman Group - collected at the end of the 2012/13 Premier League season between April 13th – May 13th across Sina and Tencent Weibo.
Having just launched an official video presence in China on Youku.com, SPURS have now announced the launch of an official Weixin account. These two initiatives see Spurs increase their presence online in China in the build up to their Asia tour.
