BEYOND THE BUZZWORDSEngaging Supporters with

Your Organization’s Stories

@jdldixon | @georgetowncsic

Storytelling is an important part ofour communications.

96%

I expect the importance of storytellingto increase in the coming 2 years.

90%

define “story.”

define “engagement.”

tell it socially.tell it visually.

don’t tell it.

tell it socially.Source: Miuenski (flickr)

slacktivism

pictivism

clicktivism

Source: Shane Pope (flickr)

consistent.platform-specific.

bite-sized.coordinated, yet casual.

diverse.

good social stories are…

tell it visually.

Sou

rce:

Can

did

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flic

kr)

http://vimeo.com/43627069

consistent.varied.

real-time.more than images.

good visual stories are…

Source: likeablerodent (flickr)

don’t tell it. let others tell it for you.

diversify calls-to-action.equip & prompt.

recognize. reward. report.

keys to sharing

http://www.adaymadebetter.com/

Questions?

Contact Me:Julie Dixonjld227@georgetown.edu@jdldixon | @georgetowncsic