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Collected at Eurobest 2013 presentations.
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Brand communicationBrand communication
BUZZWORDSBUZZWORDS
CONTENT
To be engaging, content must be relevant and entertaining.
CREATIVITY
Find an insight and tell a good story.
EXPERIENCES
EXPERIENCES must:- Invite participation- Be designed around the user- Be useful (enriching) - Be shareable- Build community.
PASSION
POINTS
The human being, before being rational is emotional. Antonio Damasio (Neuroscientist)
85% of purchasing decisions are emotional.
Have fans not customers.
RISK
Generation X were risk adverse.
Millennials are risk seekers.
CONNECTING
SELLING
Communicate brand identity accross all touchpoints.
COLLABORATIO
N
Facilitate the collaboration between brands, talent and audience.
Thank you!
Marisa Serrenho