The CarBrellaThe Bubbrella goes to the car

The Pain

During rainy days, you struggle to stay dry under your umbrella until you finally reach your car, relieved that you will be sheltered inside

You hurriedly open the cardoor, only to struggle to keep your umbrella while getting in, causing YOU and your car to get drenched

The Solution

CarBrella!

Attaching the CarBrella

Plastic casing with bendable wires

Car ceiling handle

Using the CarBrella

Suction capsCar window

Retractable machanism

Self-retractableConical rollers

FlippersDirect water flow towards rubber drain

Prevents passenger from getting wet

Focus GroupGOOD -Useful

BAD- Restricts movement- Water channeling

SUGGESTIONS- Integration- Provision of warranty and spare parts (e.g. extra suction caps)- Marketing

Market Research

30%

64%

6%

When you have to enter or exit a car on a rainy day, how much of a pain is this?

NegligibleModerateExtreme

Market Research

60%24%

6%

6% 4%

What do you look for in such a product?

FunctionalityCostDurabilitySize and WeightAesthetics

Market Research

10%

46%

32%

12%

How much are you willing to pay for such a product?

$0 - 10$10 - 20$20 - 50$50 - 100

Considerations

Water retention and drainagePortability