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SHANGAI
PANEURO OFFER
EUROSPORT – FINA WORLDCHAMPIONSHIP
is
3
The 14th FINA World Championships 2011 are schedule for July 16–31, 2011 in
Shanghai, China at the Shanghai Oriental Sports Center. The 2011 World
Championships will again feature the 5 aquatics disciplines: swimming, water polo,
diving, open water, and synchronized swimming. Portions of these championships will
most likely serve as part of the qualifying for the 2012 Summer Olympics.
Competition dates by discipline for the 2011 World Championships are
EUROSPORT – FINA WORLDCHAMPIONSHIP
4
2009 Review August 2009
5 disciplines in the Foro Italico where stars, records and debate hit the headlines!
A 360 coverage with an audience above Eurosport standards, 57 million different
viewers and a male and upmarket profile.
480,000 Unique Users on the websites, 2.6 million pages viewed, with a highly
engaged audience!
A successful W.CH campaign with many sponsors and advertisers.
2009 Review August 2009
620
769
Rome Wch 09
Swimming World championships average audiences on Eurosport (‘000)
101h 62h
Source: AGF/GFK, BARB, CKO-Intomart, MMS, Gallup, Sofres, AGB Polska, Arma/GFK Romania – 17/07/09 to 02/08/09 – Network
Eurosport average
2008: 566 000
Rome World championships 2009 audience (All programs)
is 10% above Eurosport standards!
2009 Review August 2009
An audience above Eurosport standards
13
17
3132
57
All Ind Men 14+ Upmarket Men 14-49 Premier
Rome 09’ Swimming WCH reach (million)
% of the universe reached
16% 20% 18% 18% 18%
Source: AGF/GFK, BARB, CKO-Intomart, MMS, Gallup, Sofres, AGB Polska, Arma/GFK Romania – 17/07/09 to 02/08/09 – Network
57 million different Europeans watched the best swimmers on Eurosport within only
2 weeks, with a particular male & upscale audience.
2009 Review August 2009
57 million viewers in 2 weeks!
34,6%37.1%37,3%
53.2%58.9%
M en 14+ Upmarket Wo men 14+ 14-49 20-49
Source: AGF/GFK, BARB, CKO-Intomart, MMS, Gallup, Sofres, AGB Polska, Arma/GFK Romania – 17/07/09 to 02/08/09 – Network
Rome 09’ Swimming WCH audience profile on Eurosport
This Swimming Wch on Eurosport particularly well performed on a different &
attractive audience: male & upmarket.
2009 Review August 2009
Profile: male and upmarket
Source: Nedstat 2009
9.5206.052
10.38714.298
26.79031.263
21.077
31.252
19.393
57.343 56.068
70.456
105.919102.847
70.45564.807
78.749
17/7 18/7 19/7 20/7 21/7 22/7 23/7 24/7 25/7 26/7 27/7 28/7 29/7 30/7 31/7 1/8 2/8
Unique Users – Swimming WCH Section (‘000)
- 46 000 Unique Users on average per day!
- A total of over 480 000 Unique Users on the Swimming WCH
section during the event!
2009 Review August 2009
Eurosport’s websites audience
14.540 9.413 17.970 23.53847.389 49.636 40.496
58.45439.275
240.603
191.155
248.980
376.024398.779
288.722292.752
341.308
17/7 18/7 19/7 20/7 21/7 22/7 23/7 24/7 25/7 26/7 27/7 28/7 29/7 30/7 31/7 1/8 2/8
Source: Nedstat 2009
Pages Viewed – Swimming WCH Section (‘000)
- 160 000 Pages Viewed on average per day!
- A total of over 2.6 million Pages Viewed on the Swimming WCH
section during the event!
2009 Review August 2009
Eurosport’s websites traffic
EUROSPORT – FINA WORLDCHAMPIONSHIP
PANEURO OFFER
OPTION 1 – SPONSORING TV & INTERNET
Sponsoring TV: RATE CARD 170.000 €
– 100 title 6’’ opening/closing events
– 43 breakbumpers 6’’
Internet Adv: RATE CARD 40.000 €
– 1.000.000 impressions on the swimming section
– 1.000.000 impressions ROS
OUR OFFER OPTION 1: € 95.000
OPTION 2 – TV SPOT CAMPAIGN & INTERNET
TV SPOT CAMPAIGN: RATE CARD 170.000 €
– 40 spot 30’’ during the events
Internet Adv: RATE CARD 40.000 €
– 1.000.000 impressions on the swimming section
– 1.000.000 impressions ROS
OUR OFFER OPTION 2: € 95.000