Evaluation Question 2 - How effective is the combination of

your main product and ancillary texts?

• During our media A level course, we had to make a music video, a webpage and a dig-pack. I wanted to have a theme of London throughout all three of these, therefore, I used images from the music video and images that I had taken during filming for my webpage and my final digi-pack idea. This meant that I had a theme going throughout everything I have worked on this year and it meant that they all linked with each other. Also, throughout all three, I used dark images, however, they all had bright lights and they stood out.

• The genre of the song that we chose to make a music video to is indie hip-hop. We were able to reflect this genre in the music video and we ensured that our ancillary tasks complemented it as we used images from the video. Even though our music video was mainly performance based, it was also slightly narrative based as the song is about a traveller in London and we used that theme throughout the music video, webpage and digi-pack, therefore, it complemented the genre.

• The concept of synergy did not provide any problems when creating our music video and the ancillary tasks as we had the same theme running throughout all three which meant they could all link together without there being any problems.

• I made three designs for my digi-pack so that I had more than one option for my final digi-pack. Having three ideas meant that I could use a range of the images I had taken and then I could put them on to the digi-pack and decide which one I preferred for my final idea. By doing this, it meant that I had more of a choice for my digi-pack and it meant that I could get use out of all my images and then I could see which ones looked the best as a digi-pack. For the two ideas that I made that were not my final idea, I had only used four images, whereas in the final idea, I used five.

ED SHEERAN

The City

The A Team

Drunk

U.N.I

Grade 8

Wake Me Up

Small Bump

This

Lego House

You Need Me

Kiss Me

Give Me Love

This is my second design for my digi-pack.

For the first picture, I decided to use this image of Tayla, as it showed the artist himself and also a view of London Bridge which looked good as a front cover as it is eye-catching and demonstrated where we filmed our music video. I included Ed Sheeran’s name and put it in white so that it stood out.

This image would be the inside image. It is an iconic sign of London. During the video, we used many iconic signs of London and we wanted London to be our theme throughout, therefore, I believed that this image would be appropriate for the inside image.

This would be the back cover. I chose this image as it is another picture of Tayla, which meant that both the front and back cover involved an image of him. I included a list of all of his songs from his recent album and I did it in white writing so that it matched the front cover. I also added a barcode as it is the back cover of the digi-pack.

This would be the image for where the CD goes. I chose this image as it is a view of London Bridge which demonstrates where we filmed and it is an eye-catching image of the view. I decided that the CD would go here as it is an image that will still be seen even when the CD is covering it as there is such a big view of London in this image.

The City

The A Team

Drunk

U.N.I

Grade 8

Wake Me Up

Small Bump

This

Lego House

You Need Me

Kiss Me

ED SHEERAN

This is my third design for my digi-pack.

I decided to use this image as my front cover as it shows the artist in a shot from the video. I decided that for this idea I would have the artist in every picture on the digi-pack. I put his name in bold in white so that it stands out to the audience.

For the inside image, I decided to use a picture of that artist looking into the camera. I felt that this would be a good image as it would make the audience feel as though he was looking at them. This image shows the artist looking quite powerful as the people around him look a lot smaller than him making him look dominant.

This image is an image of the artist singing in Piccadilly Circus. I decided to use this for the back cover as it shows that the artist is doing what he does best, singing. I put an image of a barcode on the bottom and I put the list of song names on the left. I felt that this image would be good to use as the audience could interact with it as they know him for his singing and his voice.

I used this image for where the CD will go because it is an image of the artist in the video walking towards the bridge. I liked this image for this place on the digi-pack because even when the CD is in, you would still see London Bridge and when the CD is not in, the artist would be seen which is the theme of this digi-pack.

This is my final design for my digi-pack.

I chose this image for the inside of the digi-pack where the CD would go. I chose this image as I wanted the theme throughout the music video, webpage and digi-pack to be London and all of the lights in London. Therefore, this picture of the billboards at Piccadilly was perfect for this theme as it was very colourful and eye catching. I thought that when the CD would be in the case, a lot of the image will still be seen as it is very busy and colourful.

I chose this image for the back cover of my digi-pack as it is a really clear picture of the views of London Bridge. Throughout the digi-pack I wanted dark colours with the bright lights and this image portrays that well. I then added the list of songs in white on the right hand side with the barcode underneath as it stood out and you could still see the view even though the words were there. I then put Ed Sheeran’s name along the top in white so that it stood out as well as the view still being on show to the audience. Therefore, I used this picture as I felt it was perfect for the theme I wanted for my digi-pack.

For the front cover, I chose this picture which is a close-up of the artist. I chose this as it was the image of the artist that stood out the most and as it was the front cover, I wanted the artist to be in the image. I then put the name across the top of the image in white as it stood out there and it was eye-catching for an audience. This image fit well with the theme as there were lights in the background and it was quite a dark image.

I chose this image of the underground sign for one of the inside images because I felt that it fit well with the theme I was going for of London as it is an iconic symbol of London and was used throughout the music video.

For the second inside image, I chose this image of Regent Street where there were all of the Christmas lights and people. I chose this to go with the theme as well and the colours fit well as there were the lights and the image was quite dark which is what all of the other images were like.

This is my final webpage design

Throughout the website I had a dark background with white writing which is similar to the digi-pack so that it stood out. I also used images from the music video which links to the digi-pack as well as the video as they were the dark images with lights in London which is the theme which I used throughout everything. I also included links to different pages on the website and I added latest news and upcoming tour dates for fans to see.

I wrote his name quite plain in white writing so that it stood out and was the first thing that people saw. I also added links to his YouTube, Facebook, MySpace and Twitter pages so that fans could follow him and I also added a link to buy the song ‘The City’ which is the song we used for our video.

I added his Twitter account at the bottom of the website and added a few of his fans tweets as fans like to see that they’ve been noticed by an artist. I also did this in white writing to continue the theme throughout the webpage.