14
Events Hospitality programs Marke4ng & Motorsport consultancy Media rela4ons // // // //

Mph factory 2013

  • View
    400

  • Download
    6

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Mph factory 2013

Events  

Hospitality  programs  

Marke4ng  &    Motorsport  consultancy  

Media  rela4ons  

//

//

//

//

Page 2: Mph factory 2013

Alexandre BONNEMAIN!!

Associate - Business Development!

A complementary association of expertise and competences !… based on 18 years of experience with key economic players and advertisers from the sporting world!… combined with methodology, common professional interests and objectives!… to provide creative and rational solutions for advertisers who wish to optimize their events and communication! strategy.!!!!

Laurent CRESPEAU (Founder MPH Factory)!!

* C.I.A. (Centre International de l’Automobile) – Project Manager – 3 years!* Promocourse International Agency – Project Manager – 1 year!* ORECA – Marketing, Sponsoring & Events Manager – 7 years!

* Creation of MPH Factory agency - 2007!Laurence DESMOUSSEAUX!Media & Press relations!

+ 4 staffs : Logistic, technical coordination, project assistant !

Jason BUTTIER!Community Manager!

Chantal DOITRAND!F1 Hospitality senior Manager!

who  are  we  ?  

Page 3: Mph factory 2013

   !

!!!!! ! !!

!Because it is only with fresh ideas that your events and brand !!will appear genuinely different and truly premium!

!!!

!

Fresh ideas!

our  claim  ?  

Page 4: Mph factory 2013

REFERENCES // EVENTS

Page 5: Mph factory 2013

TAG HEUER 2009/10/11/2012 – Barcelona Design of « TAG Heuer F1 & GT Driving School » program.!Technical, logistic and driving management (track, content, catering, hotels, restaurant, shuttles…)!!3 Formula One, 6 GT/supercars, 6 Formula 3, 14 technical staff!!4 to 9 events/year – 12 to 18 drivers/day – 2 days program/group!

LOTUS-F1 team 2010/2011/12 – Budapest & France (Paul Ricard) PR /Marketing program for LOTUS F1 GP Team!!Overall coordination of F1 content, Formula Renault, dedicated staff … !3 Formula 1, 1 F1 three-seater, 7 Formula Renault, 18 technical staff!!9 to 12 events/year – 24 drivers/day !

Page 6: Mph factory 2013

RENAULT F1 Team Sochi – Moscow

RENAULT F1 Team St Petersburg Set-up an event/show to allow Russian Prime Minister Vladimir PUTIN to test a Formula One car in safe conditions at a military airport!Management of all logistics and technical aspects, 5 cars, 8 dedicated staff!

Mission: set-up and manage all logistics and technical elements for a show in the streets of Sochi and Moscow!Management of the entertainment program, local suppliers, specific authorizations, safety, transport of material/equipment…!

Page 7: Mph factory 2013

JOHNNIE WALKER Lapland / Finland Multi-activity incentive in Lapland!Customer : Trajecting Agency!80 VIPs / 3 days / -22°C !Program design, management of local suppliers!(driving, dog sleighs, snow bike, VIP co-driving hot laps, safety driving …), accommodation, catering, shuttles… !

INFINITI Paul Ricard / Monaco INFINITI ULTIMATE PERFORMANCE DRIVING DAY!!50 worldwide TOP VIP (media, retailers, FOB…)!!Guest stars : S Vettel, D Coulthard, S Buemi!!Multi-driving workshops (Hot-laps, Drifting & Slalom, Driving experience) and F1 three-seater experience!!Fleet of 15 cars and 4 prepared cars, 25 INFINITI shuttles, 10 driving instructors, 4 hostess, 31 shuttles drivers, 5 F1 mechanics!!

Page 8: Mph factory 2013

RED BULL Magny-Cours F1 track Media/consumer and FOB event with Jean-Eric Vergne!!50 guests!!+ additional Go-kart challenge!!Mission : global coordination of the F1 experience, logistic coordination (transfers, catering, suppliers, security…)!

RUSSIAN HELICOPTERS Paul Ricard F1 track VIP F1 Driving Experience!!Company involved in F1 – Sponsor of Caterham F1!!Content : set-up of the full program (track booking, hotel coordination, transfer management, driving program, specialized staff, briefing, branding of the fleet and VIP areas..)!!7 Formula Renault, 3 Formula One, 1 three-seater F1, 2 GT cars, 4 hostesses, 6 driving instructors, 3 F1 engineers, 12 mechanics…!

Page 9: Mph factory 2013

BENTLEY USA Paris Mission : set-up a “Bentley Touch” program for all US retailers visiting the Paris Auto Show!5 days – 90 guests!!Venues: Hotel Lutetia – Fouquet’s restaurant – Ladurée restaurant –Eiffel Tower private dining room – Automobile Club de France!Management of hostesses, shuttles, gifts … !!

MERCEDES BENZ Paris & Reims Media Event - Touristic Trip – 2 days - 18 guests!During “Grand Prix de l’Excellence Automobile” – Reims (Capital city of Champagne)!!8 cars : only convertible cars – cars from 1955 to 2010!2 cars from Mercedes Museum from Stuttgart!!Mission : Road-book set-up and printing, restaurant, hotel and photo-shoot coordination, Gala diner at the Pommery Champagne Domain!

Page 10: Mph factory 2013

VOLKSWAGEN Monaco

Customer Event - Touristic Trip – 2 days - 60 guests!Departure : Monaco Hotel and trip to the mythic “Col du Turini”!!17 cars : Vintage convertible cars – cars from 60’s and 70’s!MG, Triumph, Alfa-Romeo, Porsche, Mustang, Lotus!!Mission : Road-book set-up and printing, restaurant & hotel booking, photo-shoot coordination, Gala diner at “Le Virage Restaurant” in Monaco..!

NISSAN West Europe France/Germany/Belgium/Switzerland Brand Event dedicated to consumer/owner !50 cars : Z and GTR cars only – 100 people!European market!!Mission : global coordination, road-book management, Hotels booking, medical/emergency team, 7 staff…!!4 countries in 4 hours!

Page 11: Mph factory 2013

MONTE-CARLO NEW ENERGY RALLY!!Because green motorsports is more than just an idea: it is reality. !!This OFFICIAL FIA race takes place on the roads that formed the Monte Carlo Rally legend. Be a part of the change and awareness : a distinctive communication angle.!!Only with hybrid, hydrogen or electric cars!3 days event !A very rare occasion to be part of a official race!

MICHELIN LE MANS 24 HOURS 450 guests - 32 groups (6 to 30 guests/group) 10 days event Global Coordination : 7 hotels, 1 Glamping, 1 castle, 15 shuttles, 15 hostesses, 20 shuttle drivers, helicopter transfers, tickteting, motorsport and technical workshop management - Global staff : 45 people

Page 12: Mph factory 2013

HOSPITALITY PROGRAMS // MANAGEMENT

Page 13: Mph factory 2013

MISSIONS : - Transfer Airport to track -  Ticketing -  Corporate gifts (badges, lanyards, earplugs, caps, welcome pack…) - Dedicated staff (drivers/”chauffeur”, tour leader, project/group manager, translators) -  Accommodations from 3 to 5***** hotels -  Others accommodations : Castle, Manor, Villas from 5 to 14 rooms -  “Place to be” (Gala dinner, VIP party access, auctions access…) -  On site : lounge, VIP tribune… -  Yacht hiring -  Terrace booking

SPECIALIZED IN :

Monaco, Barcelona, Dubai, Abu Dhabi, Spa-Francorchamps, Monza, Shanghai, Singapore…

Le Mans 24 Hours

Page 14: Mph factory 2013

CONTACTS

Laurent Crespeau!Managing Director MPH Factory!

+33 (0)616251314 - [email protected]!

mphfactory.com

Office!2 rue d’alexandrie!

75002 Paris!France!

+ 33 (0)1 70 69 21 25!

Alexandre Bonnemain!Associate – Business Development!

+33 (0)650973031 - [email protected]!