Outdoor Adventure & Sports Essay Sample

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OUTDOOR ADVENTURE & SPORTS

MANAGEMENT (With reference to CYZ Ltd.)


Contents

INTRODUCTION ..................................................................................................... 1

TASK 1 ...................................................................................................................... 1

Mountaineering ....................................................................................................... 1

Concept ................................................................ Error! Bookmark not defined.

Structure of the programme .................................................................................... 2

Feasibility study ................................................... Error! Bookmark not defined.

Planning and organizing the training programme Error! Bookmark not defined.

Importance of the mountaineering training programme ......................................... 3

Building of management skills ............................ Error! Bookmark not defined.

Marketing activities for implementing the programme ...... Error! Bookmark not

defined.

Crisis management plan .......................................................................................... 5

Safety measures during mountaineering ................................................................. 5

RECOMMENDATIONS FOR FUTURE MANAGEMENT Error! Bookmark not

defined.

CONCLUSION .......................................................................................................... 7

REFRENCES ............................................................................................................. 9


List of tables

Figure 1 concepts of marketing ...................................................................... Error! Bookmark not defined.


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INTRODUCTION

Tourism is concerned with travelling for recreational, relaxation and business purposes.

Adventure and sports tourism is a rapidly growing sector of the global travel industry, generating

billions of revenue every year. The adventure & sports industry is significantly young and

dynamic. The industry was almost unheard of twenty years ago. The industry generates about 5

million dollars in 1970. It crossed more than 500 million dollars in 1983 (Pichot, Pierre and

Burlot, 2009). Sports tourism is comparatively a new concept in definition of business, however

the tourism and sports expertise are beginning to realize the significant business potential of

adventure and sports sector and are making efforts to develop this industry. Adventure tourism is

an exotic growing field, whether it is a seasoned adventure, water sporting or land based sports.

The following report will explore suggestions about managing business of outdoor adventure or

sports tourism activities. It will describe about the business plan of CYZ Ltd. (an outdoor

adventure travel company), to organize an outdoor adventure or sports training programme,

engaging other organization and people to participatein it and then inviting suggestions for its

future management.

TASK 1

Mountaineering

Mountaineering or mountain climbing is an outdoor sport activity, hobby or profession of

climbing, skiing and hiking mountains. It is one of the most popular outdoor sports of today’s

generation; people like to climb mountains and wants to achieve records. Every year substantial

number of people across the world participates in the outdoor adventure activities like rock

climbing, hiking, mountain biking etc (Fynn, 2004). It began as an effort to reach the highest

peak of the mountain; it has segmented into specializations that introduce different components

of the mountain and consist of three elements: rock-craft, snow-craft and skiing, depending on

whether the route chosen is over rock, snow or ice. All require athletics, experience, abilities and

technical knowledge to maintain safety and precautions. Climatic conditions in the mountains are

unpredictable so shelter is a vital source of safety for the mountaineers. Mountaineers use

different forms of shelter suitable to the situations and conditions that includes hut, bivouac,

snow cave, base camp and hut. there are many hazards related to mountaineering or rock


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climbing like rock, ice and glacier falling, ice slopes, snow slopes, solar radiation, volcanic

erosion, bad weather etc. There are two main styles of it:

Alpine style

Expedition style

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It will help them to define their goals in the right direction and will also increase their

morale. And the plan is beneficial for the company for also and will suggest many ways of

increasing efficiency of the employees and workers (McGinnis, 2011). These types of training

events will regenerate the minds of workers from a bright level.

Structure of the programme

Positioning is a marketing phenomenon used to describe the method in which we present

and what we offer to the public. Alongside with positioning, other factors such as product, price,

promotion and convenience are the major components that are most likely to influence the

marketing strategy (Richardson, 2012). Each programme or event has its own structure and

outlet which involves communicating the main feel and benefits of the event.

The corporation will organize the mountaineering training programme at Chamonix, the

capital of world mountaineering “the valley of dreams”. Adventurers, people and other

organizations across the country will be engaged to participate in the training event. The

programme will impart knowledge and information about mountaineering, travel & tourism and


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management theories. Attractive packages and price money will be decided to attract people in

large numbers.Discount and cash coupons will be given to the winners. Every kind of facilities

should be provided to the participants. Potential investors, sponsors and stakeholders will be

invited to participate and invest in the implementation of the event (Fynn, 2004). Specialists and

expertise from mountain & rock climbing field will be hired for the effective guidance of the

participants. Training sessions and discussions about mountaineering will be organized for the

proper guidance of participants. Safety measures and hazards of will be familiarized with all the

participants. During the training participants will be divided into teams & groups and each group

will be assigned a team leader who will control the team throughout the training. Each team will

be provided with all kinds of mountaineering equipments and tools. Practical training of each

and every aspects of the sportwill be imparted to the people.

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Importance of the mountaineering training programme

As discussed earlier the training event is organized to identify the efficiency of workers

in the organization. Organizing these types of mountaineering training will also promote sports


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and tourism industry at various levels. But the main motive is to encourage workers and

employees towards their confined goals and objectives and it is an effective method of testing the

skills of employees (Morgan and Ranchodd, 2009). There are many number of benefits

associated with this kind of event.

Training can help in raising the morale of employees and people who will participate.

It will check the leadership and motivation skills of the workers.

It can improve their creativity and art which can reflect in their work.

It can also help in addressing and identifying strength and weaknesses of the employee in

different circumstances.

It will also improve the performance of the people as an employee and will check their

hard working skills in tough situations (Watt, 2013).

It will build skills of steadiness and consistency among employees.

People can extend their knowledge about travel and tourism industry.

It will also help in developing personal skills of the employees.

It will reflects the teamwork, responsibility and perseverance

It can prove to be a method of integrated and self learning for each and every employee.

Physical benefits to workers

In the present trend many number of people and workers are becoming health conscious

and seeking ways to incorporate fitness into their free time. This type of mountaineering training

programme can improve the physical fitness of the workers and employees. Employees will

remain fit and fine and can concentrate on their work properly (Thornton and et.all., 2011). It can

eliminate the risks of happening of some kind of diseases to workers like blood pressure,

cholesterol, etc. It will also remove any kind of stress about the work prevailing among

employees and workers

Benefits to companies

If the employees of different companies participate in the mountaineering training

programme, company can also gain many advantages. It will help in motivating employees and

workers, build leadership skills in them. Employees will learn to work in teams and groups.

Companies will have stronger and harder workforce who will ready to adapt in any situation.

Developing of qualities like motivation and leadership in employees will generate the


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productivity and profitability of the business (Fynn, 2004). It can inspire them to work

dedicatedly and strongly towards the organization’s goals and objectives.


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Crisis management plan

During the course of the event in the absence of owners and authority, a full time back up

manager can be trained to observe all the aspects of the training programme. Authorities can be

delegated in order to reduce the work load and pressure (Budzinski and Satzer, 2011). To

safeguard the programme against natural calamities, fire or other unpredictable destruction of

assets, it can be fully insured for recommencement of values and continuation of training

programme. All transactions and events can be recorded in order to maintain sustainability for

the future.

Safety measures during mountaineering

Mountaineering or climbing mountain is a dangerous exercise, we need to do everything

we can to avoid the chances of falling and gravity. Redundancies are the key and always back-up

every action with another mode of action and use one anchor at a belay and rappel station.


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Beginner climbers or mountaineers are most vulnerable to accidents (Ratten, 2009). Always try

to make sound judgments and decisions. Seeking guidance from trainer and expertise will be

good option before climbing and mountaineering. These are some of the safety tips for

mountaineering


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It can take the training event to the international level also people from all across the

world can be engaged in the training. It can generate its business and reduce the costs by making

training more attractive and innovative; it can influence more sponsors and stakeholders to invest

in the costs of the programme by realizing them the benefits and margins ofit. Business can be

generated by providing each and every kind of facilities like staying, transport and food facilities

to the participants and can issue discounts to its regular customers and employees. Organization

can grasp the interest of other organizations by viewing them the importance of the

mountaineering training in the future also like importance to the employees, importance to the

people. It can make the training more creative by inviting popular mountaineers and rock

climbers to the event and they can share their experiences with the participants, by making


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company’s advertising campaign more appealing and influencing to the mass public and other

companies, as a result many sponsors and investors may show their interest in the training event

(Hunt and Mutrie 2001). It can increase the motivating level of the programme in future also by

inviting suggestions from its experts.


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CONCLUSION

From the above study it has been concluded that adventure & sports industry is the

coming phase of generating economic revenue and resources. By organizing the mountaineering

training programme, CYZ Ltd. can build management skills in employees; it can help in

motivating and influencing workers and employees to work efficiently towards their confined

goals and objectives. It can utilize the leadership skills of employees by testing them in the

training event. Other companies and stakeholders can generate their businesses by investing in

the programme. Mountaineering as an adventure & sports activity will be encouraged and

promoted at wider level; as a result other adventure & sports companies will come into

existence.Organization must take initiatives for its future management by keep on organizing


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these types of events or training programme at regular intervals, so that more revenue and funds

can be raised for the business.


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REFRENCES

Journals

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Appelbaum, H. S., Adeland, E. and Harris, J., 2005. Management of Sports Facilities: Stress and

Terrorism Since 9/11. Management Research News. 28(7). pp.69 – 83.

Budzinski, O. and Satzer, J., 2011. Sports business and multisided markets: towards a new

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Devine, A., Boyle, E. and Boyd, S., 2011. Towards a theory of collaborative advantage for the

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Fynn, P., 2004. Adventure Tourism: The New Frontier. International Journal of Contemporary

Hospitality Management. 16(2). pp.144 – 144.

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Hospitality Management. 16(2). pp.144 – 144.

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(3). pp.49 – 50.

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in early and late middle age in the West of Scotland. Health Education. 101(4). pp.151 –

158.

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Pichot, L., Pierre, J. and Burlot, F., 2009. Management practices in companies through sport.

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Smith, A. and et.al., 2012. Sport Management: Principles and Applications. Routledge.

Thornton, P. and et.all., 2011. Sports Ethics for Sports Management Professionals. Jones &

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Watt, D., 2013. Sports Management and Administration. 2nd

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Morgan, M. and Ranchodd, A., 2009. Marketing in Travel and Tourism. 4th

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