ONE COMPANY

IS NOT LIKE THE OTHERS

IRONMAN WINNER JASON SHORTIS KNOWS IT

ONE COMPANY HAS REWRITTEN THE RULES

OLYMPIC MEDALLIST JAN REHULA KNOWS IT

NO ONE ELSE CAN DO IT. PATENTED

IN A MARKET DOMINATED BY

‘ME TOO’ BRANDS

ONE COMPANY STANDS OUT FROM THE CROWD

IRONMAN WINNER KATE BEVILAQUA

KNOWS IT

MAGNIFICENT ENGINEERING NOT

MARKETING PROPAGANDA

THE WIND TUNNEL TELLS NO LIES

ARE YOU A FOLLOWER OR DO YOU

FOLLOW INNOVATION

ARE YOU PURSUING A COMPETITIVE ADVANTAGE

EXPECT MORE

DEMAND MORE

ACHIEVE MORE

ATTACKING CONVENTIONIN 2011