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ShowcaseU is looking for investors to grow a good company and make it great. Any interest or feedback would be great, please contact me.
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Showcase U Sports, Inc. Company Overview
May 2009
The information contained in this presentation is confidential and may not be copied or shared with other parties by any means without the written consent of Showcase U Sports, Inc.
Copyright © 2009 Showcase U Sports, Inc. . All rights reserved.
MissionCompanyTeamMarket Problem and OpportunityCompetitive Landscape and AdvantageShowcase U SolutionProduct DemoRevenueMarket StrategyFinancial NeedOpportunity SummaryContact InformationAppendix
Table of Contents
2
Showcase U is the premier online destination for parents &
student athletes
to showcase their athletic & academic abilities to recruiters
& coaches
and effectively navigate the recruiting/scholarship
attainment process.
3
Mission
Established in 2006 by MLB player Chad Durbin and Jake Chapman
Headquartered in Indianapolis, IN
Privately Funded by Founders; No Accrued Debt
Launched Beta in May 2008 with Over 100 Baseball Student-Athletes
Closed Significant Partnership with MLB - April 2009
Current Focus:– Web Site: user interface enhancements, additional offerings, new vertical markets
– Sales: strategic partnerships with MLB & others, co-marketing/reseller programs
– Capital: seeking initial outside funding to support enhancements & go-to-market efforts
4
Showcase U Sports, Inc.
Company
5
Managing Partners
– Chad Durbin
• Current MLB Pitcher, Philadelphia Phillies – World Series Champions
• Engages with: media for PR purposes, strategic partnerships & business networking
– Jake Chapman
• Retired professional baseball player with Kansas City, Montreal, Boston organizations.
• Former Director in Development at Saint Joseph’s College (IN)
Advisors
– Dan Burger, Buzzards Bay Productions
– Greg A. Kennedy, CPA
– Anita Tsuchiya, Sabaku Writing Services
– Dom Horgeshimer, Turnstile Publishing
Management Team
6
Professional Team
– Glen Allie, Del Principe and Allie CPA
– Michael Harrington, Fox Rothschild LLP
– Tom Gordon, Silicon Valley Bank
Business Partners
Professional
Team
7
StrategicTeam
For the growing list of ShowcaseU partners, see Appendix B – Strategic Partners
Escalating Costs of Education – Extreme Financial Need
– Parents need new ways to cope with escalating tuition costs & player exposure
Lack of Student/Athlete Exposure
– Student/athlete need to be visible to coaches; and need access to coaches
Complex Recruitment Process
– Parents & student athletes lack sufficient understanding of recruitment process
Continued Student/Athlete Participation
– Parents & student/athlete desire continuance of athletic careers
8
Market Problem
Large Marketplace - Over 7 million Student Athletes in US Alone
– Upwards to 90% (6.3 million plus) interested in pursuing college sports
$1B in Scholarships Offered Each Year to 150,000 Athletes
Long Term Subscriptions
– Duration up to 3-4 years (Parents/student start process in 8th grade or earlier)
– Some start as early as 5th or 6th grade for private school consideration
Multiple Program Subscriptions
– Parent/student athlete can enroll in multiple programs within Showcase U
Market Sharing
– Parents/student athlete often subscribe to multiple services
Market Opportuni
ty
9
Marketplace is in its early stages
– Significant transition of recruiting process from old expensive methods to online
– Several early stage companies with limited marketshare; many mom/pop shops
Current Offerings do not Adequately Meet Needs of Marketplace
− Incomplete service offerings; more social than recruiting orientation
− One dimensional business models - limited functionality, excessive costs, etc.
10
Competitive
Landscape
Ready Access to Every Coach in US & Canada
– NCAA, NAIA, NJCAA, CCCAA, Bible Colleges
Direct Connection to Every Facility, Instructor and Camp in US & Canada
Data Verification
– Evaluators, Instructors, HS and Travel Team Coaches assure that student data is accurate
Immediate Interest Alerts
– Quickly notifies student athletes if coach/scout has interest in them
– Notifies college admissions if student athlete has interest in their school
Beyond Sports – Showcase Performing Arts Skills
– Band, Choir, and Drama directors across the country
Ability to Create Unique, Significant Relationships
– MLB, Radio Show, MouthPieceSports.com etc.
11
Competitive
Advantage
Most Complete Service in the
industry
Services ShowcaseU beRecruited MyGameFilm PrepChamps Takkle
Database of NCAA ALL baseball programs X X
Proximity Features X
Nationwide College/Facility Camp Search X
Facility Search X
Instructor Search X
College Admissions Profile X
Statistics verification process X (X)
Nutrition/Strength and Conditioning advice X X
Discussion forums for athletes, coaches, parents X X X X
Auto-notification criteria match X (X) (X)
Criteria based search, filter, and sorts X X X
Recruiting/Scholarship advice X X X X X
Performing arts (Choir, Band, Drama) In Development
Transcripts upload In Development
Letter Generator In Development X X X
Profile Views/Tracking In Development X X X X
Multiple Sports In Development X X X X
PRICE $99 $39.99 $199.99 $119.99 FREE
12
Competitive
Advantage
ProductDemo
Run product demo Via Web (screen shots available in Appendix A)
13
Direct Sales Through Web Portal - Multifaceted Approach to Drive Traffic
– SEO (search engine optimization)
– Co-marketing programs with strategic partners
– Blogs & Web events/broadcasts
– Radio show hosted by our own Dr. Bullpen
– Public relations program, advertising, trade shows, etc.
Reseller Network
– Sports facilities, summer sports camps, videographers, travel teams, etc.
Pricing Model – Single & Multi-Year Pricing
Free > Introductory Membership with limited functionality listing
$99 > Comprehensive Basic Membership with video
$199 > Premium Membership with unlimited video upload capacity
$499 > Premium Plus Membership with on-location baseball camp14
Go To Market
PrimaryRevenue Streams
Advertising
– Traditional web advertising
– Embedded branded advertising in web events
Technology Licensing
– Re-skinned for reseller partners & complimentary competitors
Publishing
– Coaches Directory
– Recruiting Guide - “10-Steps to Do-It-Yourself Recruiting”
Non-Sports Related Vertical Markets
– Performing arts (Choir, Band, Drama)
– Other derivative markets
eMentor Programs
– Video online critique with network of consultants15
AdditionalRevenueStreams
Go To Market
16
Revenue Projection
s
Year 1 Year 2 Year 3 Year 4 Total
Total Revenues $339,000 $2,047,000 $5,824,000 $13,474,000 $21,684,000 Cost of Operations $77,000 $351,000 $931,000 $2,092,000 $3,451,000 Gross Profit $262,000 $1,696,000 $4,893,000 $11,382,000 $18,233,000 SG&A Expenses $1,429,000 $2,188,000 $3,234,000 $3,915,000 $10,767,000 EBITDA ($1,167) ($492) $1,659 $7,467 $7,466 Net Income ($1,167,000) ($492,000) $1,659,000 $7,467,000 $7,466,000 Gross Margin 77.3% 82.8% 84.0% 84.5% 84.1%
Head Count 13 16 24 28
Showcase U is Seeking up to $2MM in Angel Funding
Use of Funds
– Expand efforts to establish revenue generating partnerships
– Establish new sports markets/verticals
– Invest in web experience, site enhancements
– Round out management team
Structure of Investment
− Convertible debt
− First 4 investors receive company warrants as well
17
FinancialNeed
* On investments of $50K or more
Much Needed Service Offering with Growing Subscriber & Revenue Base
Large Market Opportunity
– ever increasing market need and demand
– Continually replenished marketplace
Most Complete Services Offering in the Industry…Continues to Improve
Formidable Partnerships only Showcase U Founders can Create
– Major League Baseball, Ripken Baseball, etc.
Strong Management Team Driven to Dominate Marketplace
18
Showcase U is poised for
market leadership
Opportunity
Summary
For additional information, please contact us at
Showcase U Sports, Inc.
620 N. Elza St.
Rensselaer, IN 47978
219-866-5172
219-613-3069
800-883-4194
or visit us at www.ShowcaseU.com
19
Contact
PlayerScreenShots
Appendix A
CoachScreenShots
Appendix A
College Admissions
ScreenShot
Appendix A
Facility Screen
Shot
Appendix A
Instructor Screen
Shot
Appendix A
BlogsScreenShots
Appendix A
Strategic Partners
Major League Baseball RBI program promotes baseball to the inner city.
Ripken Baseball Youth baseball clinics and information portal
B.A.S.E.S. Video training on athletic development for baseball and softball athletes with Tigers
Javair Gillette and Curtis Granderson
MouthPieceSports.com Online sports content and community
PlayBall Indiana Affiliate of MLB’s RBI program working with inner city children
ProSource Athletics Baseball instruction and travel team organization
Chilly Billy Sports injury prevention products
Indiana Bulls One of the country’s premier amateur baseball teams
Pullanthropy.com Fundraising company partnered with American Legion, Music for All and Bands of America
Rick Robben Hitting Partner revenue-share affiliate in Napa, CA
Marucci Bats Provider of premier wooden bats
Big Leagues of Baton Rouge Training center Kurt Ainsworth, Joe Lawrence and Jack Marucci
Last updated 4/10/09
Appendix B
NewsArticles
• Durbin interviewed on ESPN’s First Take -- April 9, 2009
• Phils reliever Chad Durbin has something to prove again
• Baseball Reflections.com - A talk about ShowcaseU.com, the 2008 World
Series…
• Relief Pitcher Chad Durbin On Winning the '08 World Series
• The Perfect Pitch: A World Series Champion on Winning and
Business Success
• Showcase U Co-Founder Durbin a World Series Champion
• Sports Tech Now: Do-It-Yourself solution for College Recruiting
• Durbin adds versatility to Philly 'pen
• Off the Field, Phil's Durbin Starts an Internet Business
Appendix C