MWC RECAP &MOBILE ADVERTISING

MMA RECAP 2016

ITS NOT ONLY ABOUT HARDWARE

MMA RECAP 2016

MWC 2016:

IoT

Mobile Experience

Data + Segmentation

Connectivity

MMA RECAP 2016

Smartphones are now inseparable from VR

Stan Schroeder, Mashable

IMPROVE MOBILE

EXPERIENCE!

DO YOU KNOW

HANDS?

AVANÇANDO NO MUNDO DOS DEVICES CONECTADOS:

• MWC 2015 - como conectar novos devices

• MWC 2016 - o ecossistema dos devices conectados

MMA RECAP 2016

DESAFIO DE VENCER AS BARREIRAS

MMA RECAP 2016

SECURITY

MMA RECAP 2016

MONETIZATION

MMA RECAP 2016

MONETIZATION

MMA RECAP 2016

MONETIZATION

MMA RECAP 2016

MONETIZATION

MMA RECAP 2016

SEGMENTATION

MMA RECAP 2016

DATA

MOBILEMedia MarketPlace

First Mobile-only

Marketplace

in Brazil

Combination of AdTech

Platform and Mobile

Sales

Powered by:

E … por que um Mobile Marketplace?

Exclusive MOBILE CHANNELS

FABRICANTES OPERADORAS

WIFI DEVICES

Resolução de Tela

App Behavior

Cruzamento dados offline e

online

Hábitos de Navegação

Sistema Operacional

Exclusive MOBILE SEGMENTATION

Geolocalização

Operadoras

Tipo de Conexão

Aparelhos

Fabricante

Parallax

Overslide

Spin Cube

In-banner video

FORMATS

HTML 5

VAST

M RAID

Layer Interativo

Native Ads

Traçar rotas

Acelerômetro

Game Ads

Geração de voucher

INTERACTION & MOBILE EXPERIENCE

Click-to-call

Click-to-SMS

Click-to-Install

Identificador de lojas

INTERACTION & MOBILE EXPERIENCE

OBRIGADO!