04 what's mine is yours

A lecture by Melih Arat – melarat.blogspot.com

What’s Mine is Yours

• The Rise of Collaborative Consumption• Rachel Botsman

– Rachel Botsman is a social innovator who writes, consults and speaks on the power of collaboration and sharing through current and emerging network technologies, including how it will transform business, consumerism and the way we live.

• Roo Rodgers– Roo is a serial entrepreneur with five

successful startups currently in the marketplace. He is currently the director of Redscout Ventures. He has a combination of operational and venture capital expertise and works across multiple consumer sectors, including media, transportation, and beverages.



What’s Mine is Yours

• There is an explosion in sharing, bartering, lending, trading, gifting, and swapping.


• laundries. • Hotels: Bed sharing• Craig’s List-sell your stuff• Ebay-• SwapTree• FreeCycle• ReUseIt• Flickr• Facebook• Slideshare• Coach Surfing• Limewire


• The traditional business model is based on selling and one time use. However, in collaborative consumption people use any object / any good several times. By swapping a book can be read by unlimited number of people, a car can be used by several people, a music song can be listened by unlimited times.


• The most familiar system is the product service systems. The typical example is the laundry or rent a car. Without owning the product, we get the benefit of it. In individual private ownership, we own only one model, but in product service system, we have many options of cars, houses, or washing machines.


• The second system is redistribution markets. Social networks enable used or pre-owned goods to be redistributed from where they are not needed to somewhere or someone where they are needed.


• The Collaborative Lifestyles is the third system. It is not just physical goods such as cars, bikes, and used goods that can be shared, swapped, and bartered. People with similar interests are banding together to share and exchange less tangible assets such as time, skills, and money, what the authors call collaborative life styles.


There are four principles of Collaborative Consumption.

• The first principle, there should be a critical mass. There must be enough choice that the consumer feels satisfied with what is available. For a bike-sharing system, there should be minimum 3000 bikes to make system work.


• In addition, there should be idling capacity.


• The third principle is the belief in commons. People should believe that using and protecting the common goods are good. The internet is the most common resource we use. Nobody owns the internet, but everybody shares it.


• The forth principle is trust between strangers. The collaborative systems are only possible when people trust strangers. In order to sublet your house, you have to trust the people who wants to rent your house.


4 Driving Factors


4 Driving Factors

Technology

04 what's mine is yours