Click to edit Master title stylePromoting Applications

Apps!

Indie Path to Profit

1. Free and Premium

2. Top 20/100

3. In house ads/ cross sell

4. Viral

5. Timing

6. PR

Sherwin-Williams ColorSnap App Case Study

About ColorSnap – An Innovative Brand Extension

ColorSnap App Launch Page I took a picture of a NY Taxi as my color inspirationI touched the image of the taxi - the app identifies the color and let’s you “touch to view your palette”

Using ColorSnap

Based on the yellow color I selected from the image, the app suggests a color palette with paint shades

I touched the color palette to learn more about the paint colors

The app also has a store locator feature

AdMob Ads Drove Downloads in a Burst Campaign

Sherwin Williams Ad on Flixster App in the AdMob network

Sherwin-Williams Page in the App Store

Installing the Sherwin Williams App

• Burst Campaign Spend: $15K in two days

• AdMob Action: App Store CPC text ads targeting AdMob’s US iPhone Network

• >11.9 million impressions

• >129,000 clicks

• >1.08% CTR

• Daily Downloads increased >500%

• Rank boosted from #70 to #18 in category

Campaign Recap

©2009 AdMob, Inc. Confidential & Proprietary

Advertising

Campaign Increased Daily Downloads 5X

©2009 AdMob, Inc. Confidential & Proprietary

Day 1 Day 2

Day 2: 533% increase in

downloads over previous

week’s average

Source: Sherwin-Williams

Organic

Downloads

based on

being highly

ranked and

discoverable

Day 1: 392% increase in

downloads over previous

week’s average

Increased Rank from #70 to #18 in Utilities Category

©2009 AdMob, Inc. Confidential & Proprietary

0

10

20

30

40

50

60

70

80

ColorSnap App Rank

Day 1 Day 2

#43

#22 #18

#70 Advertising

#18#26

#21

Source: iTunes

Creative Performance

©2009 AdMob, Inc. Confidential & Proprietary

Creative Impressions Clicks CTR

621,450 11,096 1.79%

2,822,277 31,982 1.13%

958,909 10,583 1.10%

2,255,091 27,457 1.22%

639,550 6,339 0.99%

2,460,120 17,650 0.72%

1,101,225 11,631 1.06%

1,137,087 12,302 1.08%

Campaign Totals 11,995,709 129,040 1.08%

There’s $’s for:

Advertisers

Publishers

Apps Developers

Summary

Questions??

Russell Buckley

VP Global Alliances, AdMob

Global Chairman Emeritus, MMA

Blog: www.mobhappy.com

http://metrics.admob.com/