Between social media and networking, marketing is a 24/7 game that can eat up a huge amount of your time. To remain competitive, you have to keep your brand in front of customers and be responsive at a moment’s notice. What tools do business owners use to attract customers and increase sales? Here are 10 of the best marketing apps, and why our SUCCEED: Small Business community members love them.
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Between social media and networking, marketing is a 24/7 game that can eat up a huge amount of your time. To remain competitive, you have to keep your brand in front of customers and be responsive at a moments notice. What tools do business owners use to attract customers and increase sales? Here are 10 of the best marketing apps, and why our SUCCEED: Small Business community members love them. 10 Apps to Help with Your Small Business Marketing
With Buffer, you can take the time to determine the exact best time to post for each of your social networks and create a schedule and queue to take advantage of that. Facebook, for example, has peak usage times in mid-afternoon, so if I'm going to share something today, shouldn't I share it then? BUFFER Mike Allton Content Marketing Consultant Schedule a weeks worth of social media posts in advance so you dont forget. 1 GET THE APP social media scheduling and management
Streak is remarkably lightweight and integrates seamlessly right inside Gmail. In this way, you can easily mark incoming emails as leads, contacts, accounts, deals, or create your own custom labels for your pipeline. STREAK Mike Ziggy Giles Co-Founder & Art Director at Blacknight Studios Add custom elds such as date shipped to help you determine the right time to follow up with a customer and ask for a review of your product. 2 GET THE APP Google Chrome extension for Gmail inbox customization
Want to know how you can afford a nifty infographic on a small business budget? The DIY approach works best if you have an app that helps with the graphics. Piktochart lets you plug in your stats, pick your icons and images, and get visual. PIKTOCHART Throw in some stats from your own companys research so you can offer data that no one else has compiled before. 3 GET THE APP web-based infographic design app
With so much to manage, how do you keep track of all your social media? Hootsuite is a hub that provides a single dashboard for Twitter, Facebook, LinkedIn, Google+, WordPress, and more. HOOTSUITE Create a Hootsuite stream to track key phrases about your industry so you can join the conversation. 4 GET THE APP social media management system
I use Skitch ve times a day to capture parts of the screen. I send them to colleagues, create graphics for blog posts (with proper consideration for copyright), or just save for my own future reference. SKITCH Virginia Nicols Small Business Marketing Champion Use Skitch image and annotation functions to create a short tutorial to share useful information with customers. GET THE APP 5 Evernote tool for manipulating visual elements
My clients are nding that the best way to connect with local prospects is through local customers. For a car dealer, posting a photo on Facebook of a happy customer next to their new car is important. When the customer shares with their network, it builds local referrals. FACEBOOK Jerry Gitchel Technology and Marketing Consultant Share geotargeted, local content, such as fun photos, events or special deals, with your customers. Targeted posts help you better reach your audience with more relevant contentand build customer loyalty. GET THE APP 6 social networking and business advertising platform
Do you only have time to mess with social media once a day? Are constant notications driving you crazy? This app will track all the activity on your social accounts and send you a daily summary. Its an easy way to keep your nger on the pulse of your customers. NUTSHELLMAIL Adjust your notication settings on each social account to make sure your daily digest isnt overwhelming. GET THE APP 7social network aggregation service
According to research from Medium.com, the ideal length for a blog post is 1600 words. Thats practically a novel. While regular blog posts keep getting longer and longer, microblogging is still short and sweet. If you dont have time for regular blogging, consider using Tumblr to share your insights in bite-sized snippets, engaging photographs and entertaining memes. TUMBLR Tag your content with at least seven tags (but not more than a dozen) to make it more searchable. GET THE APP 8microblogging and social networking platform
Its a good idea to seek partnerships with deal apps. List your deals on apps like Yowza!! and RedLaser to get people to nd them. YOWZA!! & REDLASER Check out deals other local businesses are offering and consider running a joint special with a related industry. GET THE YOWZA!! APP 9 Francesca Nicasio Retail Blogger, Vend REDLASER APP& 10 mobile shopping and deal finder apps
Action Identify one app on the previous slides that helps you tackle an aspect of marketing that you struggle with. Advice Dont try to download every marketing app out thereyoull just get overwhelmed and frustrated. Instead, choose a few and stick with them in order to make more happen in your business. Inspiration The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. ! Peter Drucker
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WHICH DESKTOP AND MOBILE APPLICATIONS DO YOU USE TO MARKET YOUR SMALL BUSINESS? Share your favorite apps in our SUCCEED: Small Business Network community on LinkedIn. Share this SlideShare with a fellow small business owner.