Drip Marketing
10 Step Example of an Effective Drip Marketing Campaign
SimplyCastwww.simplycast.com866.323.6572
What is Drip Marketing?
Drip marketing is the process of sending a series of
personalized automated messages to a customer or sales lead over a
period of time.
Drip marketing helps nurture leads until they either are ready
to purchase or they drop off.
Why Does Drip Marketing Work?
Drip marketing is effective because it is based on customer
actions or triggers, which makes the messages highly personalized
and relevant, providing the customer with the information they
need
Drip marketing also helps the customer keep your company in
mind
Drip marketing is a great way to provide coupons and other
promotional material, enticing customer to purchase
Drip marketing is also useful for sending educational material,
known as content marketing, to help customers find more useful
information
Example Drip Marketing Campaign
Message 1: Hi Sara, thank you for signing up for our monthly
newsletter! This message confirms your signup. As a signup bonus,
we would like to offer you this 25% off coupon on any of our best
sellers.
This message confirms the customer's signup and provides a
promotional offer
Example Drip Marketing Campaign
Message 2: Hi Sara, you recently made a purchase of Pride and
Prejudice. We hope you are enjoying this great book, and we would
like to let you know that we also offer the entire Jane Austen
collection, both separately and as a box set. Click here to view
our collection.
This message appeals to the customer's personal interests and
links to relevant information
Example Drip Marketing Campaign
Message 3: Hi Sara, you viewed our Jane Austen collection. Are
you thinking of adding to your own library? If so, we would like to
offer you 15% of your next Jane Austen book purchase or 30% off the
complete box set. To redeem, enter the code Jane when you check
out.
This message is triggered when the customer has viewed but not
purchased, and offers a discount to encourage a purchase
Example Drip Marketing Campaign
Message 4: Hi Sara, we're glad to see you're adding to your home
library. We would like to let you know about our yearly membership,
which provides a 15% discount on every purchase. Click here to sign
up.
This message lets the customer know about the benefits of a
membership, a recurring source of revenue for the company but also
a smart idea for a customer who purchases often
Example Drip Marketing Campaign
Message 5: Hi Sara, the holidays are coming up. Don't forget
about the book lovers in your life! We have book suggestions from
guest authors and a list of the 10 most popular holiday-themed
books to help you decide.
This message provides a seasonal reminder and links to related
educational resources
Example Drip Marketing Campaign
Message 6: Hi Sara, as our Christmas gift to our customers we
are giving away 20 signed copies of Ms. X's latest bestseller!
Click here to enter the contest!
This message is designed to engage the customer with a fun
contest
Example Drip Marketing Campaign
Message 7: Hi Sara, don't forget to like us on Facebook for
exclusive promotions and contests!
This message encourages the customer to engage with the business
in another way, building loyalty, and lets them know the benefits
of doing so
Example Drip Marketing Campaign
Message 8: Hi Sara, you have purchased six books so far. Don't
forget about our membership. With the member discount, you could
have saved $22.95 on your purchases. Click here to sign up
today.
This message reminds the customer of the benefits of a
membership and provides an easy way to sign up
Example Drip Marketing Campaign
Message 9: Hi Sara, you visited our site and began shopping but
did not complete your order. If you would still like to purchase,
use the promo code 2020 to receive a 20% discount. If you're having
trouble deciding on a book, check out this recent list of
bestsellers.
More discounts and more educational resources to help re-engage
the customer
Example Drip Marketing Campaign
Message 10: Hi Sara, we're so pleased you have signed up for our
yearly membership! To update your information at any time, please
use this form. As a thank you for joining, your first book is
free!
Business has successfully gotten customer to sign up for
membership, and now the personalized messages continue with
discounts, renewal reminders, contests and more
Contact SimplyCast
We offer an automated drip marketing solution that is easy to
use and competitively priced. We call it customer flow
communication.
www.simplycast.com
866.323.6572
[email protected]
[email protected]
