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Bidstalk's CEO, Vaibhav Gupta, one of the speakers at Ad:Tech Asean discusses 10 traps to avoid while choosing RTB. Bidstalk, a white label DSP, is the most customizable self-serve mobile-ad technology platform, led by industry experts who believe in bringing better transparency, relevancy and efficiency. Bidstalk enables companies to build and optimize mobile-ad businesses using its flexible rules-engine and advanced data-driven algorithms. Visit us at www.bidstalk.com to know more about our white label platform.
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10Traps to Avoid in
RTB
HOW CONGRUENT IS YOUR PLATFORM?1
Data Integralit
y2
Pick Your
AUDIENCE
Some of the most noteworthy targeting options
Geo-targeting
Demographic targeting
Time of day targeting
3
Be creative with your
“CREATIVES”
4
5Predetermine
Your Performance Evaluators
Sometimes It’s Worth raising CPM
bars6
$ $ $
7 RTB Brand Safety
Skipping the CROSS-DEVICE split8
Dealing with FRAUDULENT ACTIVITIES
9
Are you ready to
buy RTB?10
Thank You
