10 ways to build business with social media webinar

10 Ways to Build Business Using Social Media

Welcome!

Please join us at www.facebook.com/SocialMyMarketing and introduce yourself.

Start social networking now!

www.SocialMyMarketing.com

http://www.facebook.com/SocialMyMarketing

What is social media?

Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. (Wikipedia)www.SocialMyMarketing.co

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Why do we want to be part of it?96% people born in the 80s

and 90s use social media

Establish yourself as an expert in your industry

Connect with others

Give valuable information

Be a resource

*It’s here but don’t put all your efforts into social media


#1 - The Top 3 Social Media Sites


More than 600 million active usersGrowing about 1 million per dayMore than 50% log on dailyFastest growing demographic is females age 55-

65Average Facebook members are on 55

minutes/day This is not a passing fad!


More than 100 Million MembersLargest professional online networking communityThere is a premium membership - do not need it.Average household income $109,000 (linkedin.com)45% members are the decision makerCan export emails to databaseRecommendations – best source for online reviewsSearch engine traffic



More than 200 Million MembersTarget specific individuals for adding

friends Interact and engage – retweet othersCreate lists for specific demographic


#2 – Three Platforms on FacebookPersonal Profile

Business or Professional Page

Group


#2 – Three Platforms on FacebookPersonal Profile: A personal profile is

linked to an individual person. Even if the primary reason you are joining Facebook is to gain visibility for your company, it is important keep an updated personal profile. Build relationships with fellow

executives and potential clients. Not the place to sell products or

services and company promotion should be limited.


#2 – Three Platforms on FacebookPage: A business or professional

page, formerly referred to as a fan page, can be set up for a business or an organization. The public can openly view the page Link this page to a website, newsletter,

or other marketing efforts. Event announcementsPost updates, promotions, and

announcements to your page to keep your growing database informed.


#2 – Three Platforms on FacebookGroup: Establishing a group for your

organization allows a group of members to interact. Send a Facebook message to all your

group membersOversee a discussion Public or private


#3 – Brand your Facebook Page


#4 – Social Media Efficiency

Notification SettingsGroup friend listsCross-link social sites

Facebook posts → Twitter → LinkedInTools such as Hootsuite or ping.fm


#5 – Social Media Manager

Create social media profilesHelp build connectionsPost updates for youPromote service, product or

campaignsBe sure there is clear definition of

what they will do for you. Example: time of day posts will be done

Have consistent messaging with other marketing efforts


Special Webinar OfferWe are here to help!

Option #1: DIY Social Marketing TrainingWe teach you how!

If you want to learn how to do your social media marketing yourself (do-it-yourself) and need some help understanding what to do, we are sure to have classes for you!

Option#2: Launch Your Facebook PresenceWe do it for youPackage includes:

Setting up a Facebook Page for your business or productAdding your company and contact information

Upload your logo or photo graphic file to page (provided by client)

20 posts over one month to establish a pattern to get you startedwww.SocialMyMarketing.com

#6 – Optimize Social Media Sites

Routinely clean up your Facebook “wall”


#7 – Build InterestPromotions (contests)

Check promotion guidelines

Like box on websiteLinks on websiteCross promote on

social media sitesAdd to promotional

materials


#8 – Make a PlanIdeas of what to share Comment on others pagesTag others in post - @Be consistent.

Figure out what works well for you. Weekly? Daily? 3 times a week?

Build connectionsPromote events


#9 – Social Media PolicySection in Employee Handbook

ExamplesPolicy for supervisors to not “friend”

subordinates Policy regarding guidelines for postings on

company social sites

You cannot regulate what employee’s post on their personal page


#10 – Be Creative!Social Media is Social

Offer variety to your updatesPromote others – tag them, write on

their “wall”Personal touch – “Great seeing you at

Greeters. Look forward to getting to know more about your business soon!”


Special Webinar OfferWe are here to help!

Go to http://socialmymarketing.com/10waysoffer/

Option #1: DIY Social Marketing TrainingWe teach you how!

If you want to learn how to do your social media marketing yourself (do-it-yourself) and need some help understanding what to do, we are sure to have classes for you!

Regular Price $250 Special Webinar Price $187*

Option#2: Launch Your Facebook PresenceWe do it for youPackage includes:

Setting up a Facebook Page for your business or productAdding your company and contact information

Upload your logo or photo graphic file to page (provided by client) 20 posts over one month to establish a pattern to get you started

Regular Price $300 Special Webinar Price $150*


We are here to help!Website: www.SocialMyMarketing.com

Facebook: www.facebook.com/SocialMyMarketing

Twitter: twitter.com/SocialMyMarketLinkedIn: www.linkedin.com/in/denisebeins

Email: [email protected]


Technology

10 ways to build business with social media webinar