Lead Now: Release Technophobia Claim Your Message

Holly Duckworth, CAE, CMP #wwl14 @hduckworth

CEO Leadership Solutions International

Technophobiafear or dislike of advanced technology or complex devices and especially

computers #wwl14 @hduckworth

#wwl14 @hduckworth

PLAY With Technology

Purpose & Policies#wwl14 @hduckworth

#wwl14 @hduckworth

Link new 30+ friends on Facebook

Live tweet 20 times to share excitement

Post blogs on Linked In

Build a Strategy

Technology Welcome Center

Did NOT - Use Vine For Videos

On site conference app

Live Stream Content

#wwl14 @hduckworth

Policies To Over Come!Technophobia

• Why - tools were selected

• How - tools will be used

• What the tool will be used

• Who can post

• Measurable Goals

• Reviewed often (every six months)

• Try one new tool every 6 mo or with a new project

Policies To Over Come!Technophobia & Claim Your Message

• Consistent Content as defined by the tool

It’s authentic quality content that build your technology presence

• Flexible

• Let go of tools that no longer help you

• Be willing to add new tools

#wwl14 @hduckworth

Leverage#wwl14 @hduckworth

#wwl14 @hduckworth

Authenticity

#wwl14 @hduckworth

YES!

#wwl14 @hduckworth

Magic At Magic Kingdom

• Beta Test First

• Wearable Technology

• Multipurpose (room key, park pass, restaurant reservations)

• Mobile applications

• Personalized with Name

#wwl14 @hduckworth

PLAY - With Technology

Purpose

Leverage

Authentic

Yes!

#wwl14 #empower @hduckworth

#wwl14 @hduckworth