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Mobile Advertisingin User Generated SMS
www.160by2.com
What is 160by2?What is 160by2?
A standard SMS can be up to 160 characters (World GSM Association)
Users send FREE personal SMS up to 80 characters in length
Advertisers append a contextual advertisement to this SMS, making up the rest of the 80 characters
9866854545
How is life? Are we meeting this weekend? – 160by2
McDonalds now delivers - Dial 66000222. Quote offer code E142
Users SMS
Contextual Advertisement
Personal, non intrusive, targeted mobile advertising
160by2.com is ranked amongst top 75 websites & top 7 WAPsites in India
160by2 reaches about 13 million unique mobile phones in a month
160by2 - Some Facts160by2 - Some Facts
• Person-to-Person SMS from internet (www.160by2.com) to mobile
• Registered user base – 4.5million + (July’09) Growing @ 10K users per day
• SMS Served – 4.5 crore + ‘User Generated’ SMS in a month
• SMS Reach – 2 crore + unique mobiles in a month
• Our Advertising platform allows targeting based on –
Most Used Website for Specific Activities
Vertical Top Website
% Use Most
Vertical Top Website
% Use Most
Emailing Yahoo / Gmail45% /
44% MatrimonyBharatmatrimon
y 37%
Instant Messaging Yahoo 38% Friendship/Dating Orkut 38%
Job Search Naukri 44% Share Pictures Orkut 26%
Online News Yahoo 21% Social Networking Orkut 53%
Info Search – English Google 76% Professional Networking Orkut / Linkedin24% /
24%
Info Search – Local language Google 34% Video Sharing Youtube 32%
Online Travel Buy IRCTC 43% Non-cricket Sports Espnstar 19%
Games Zapak 41% Cricket content Cricinfo 27%
Online Buying (Non-Travel) Ebay 25% Cinema content Youtube / Yahoo18% /
17%
Real Estate Makaan 23% Listen/stream Music Raaga 16%
Business & Financial News Moneycontrol 22% Financial Info & Quotes Moneycontrol 24%
Online Share Trading ICICIdirect 28% Buy/Rent Movie CD Rediff 27%
PC to PC Net Telephony Yahoo 29% Mobile content Yahoo 18%
PC to Telephone Net Telephony Yahoo / Skype
28% / 26% Cinema Tickets Google 19%
PC to Mobile Messaging (sms) 160by2 21% Astrology Astrology 25%
Net banking ICICI Bank 31% Download Movies Torrentz 35%
Source: JuxtConsult Report, Mar 2009
160by2 User Profile – 160by2 User Profile – Geographical SpreadGeographical Spread
160by2 User Profile – 160by2 User Profile – AgeAge
ADVERTISING SPOT - SMS
SMS AdvertisingSMS Advertising
9866854545
How is life? Are we meeting this weekend? – 160by2
Save Money. Insure your health. SMS <Health> to 09848356765 – ICICI Lombard
Users SMS
Contextual Advertisement
Anamika
Wishing u n ur family a happy n prosperous new year.
On this new years eve, kuch meetha ho jaye - Cadburys Dairy Milk
Contextual Advertisement
Template
Contextual ads are placed as a footer to user’s personal SMS
This increases the readability to 90%
Eye ball capturing of a mobile text ad is 85%
Ads can be targeted based on Age, Gender, Location & Time
Contextual ads are placed as a footer to user’s personal SMS
This increases the readability to 90%
Eye ball capturing of a mobile text ad is 85%
Ads can be targeted based on Age, Gender, Location & Time
Barter Proposal Details
Barter Partnership that shall
Promote programs on your channels through 160by2’s SMS ad inventory
In return, you may provide 160by2 with promotional space (ad-text scrolls), tickers, spot-ads etc. to promote our service to your users
Clientele snap shot…
