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Constantly removing bounced and unsubscribed emails from your contact list is very important to your email deliverability. In this 1and1Mail guide, you will learn how to look for characteristics (e.g. senders, subjects, keywords) of bounced and unsubscribed emails through POP3 settings of your email account, and how to clean them up.
2. Why Remove Bounced and Unsubscribed? Every email service provider uses your Sender Score to filter emails and determine your inbox placement rate. Keeping sending to bounced and unsubscribed emails would lead to high bounce rate and spam complaints of your email campaign. Such behavior is harming the email ecosystem, thus, it will seriously lower your Sender Score. Therefore, constantly removing bounced and unsubscribed emails from your contact list is very important to your email deliverability and future revenue stream. In this guide, you will learn how to look for characteristics (e.g. senders, subjects, keywords) of bounced and unsubscribed emails through POP3 settings of your email account, and how to clean them up. 3. Remove Bounced Emails 4. Open Tool Window A few hours after you have sent out an email campaign, it is time to clean up your contact list for bounced emails. Go to Tools -> Bounced and Unsubscribed. 5. Check Bounced Emails In the Bounced and Unsubscribed window, select Start -> Check bounced emails. 6. Basic Mode POP3 Account Login Info Target list to clean up How to clean up (move to another group / delete from contact list)? - Enter the POP3 settings of your email account - Click Test and confirm that your POP3 server works fine - In Basic Mode, 1and1Mail determines if the email is bounced by 2 criteria: 1. The sender is postmaster@... or mailer-daemon@... 2. The content of the email contains keywords such as has been disabled, does no exists, user not found, user suspended, unknown address (around 50 predefined keywords) 7. Advanced Mode Look for bounced emails starting from when? Look for bounced emails sending from whom? Look for bounced emails with what subject? Look for bounced emails with what keywords? - If you need further customization to the criteria of bounced emails, click Advanced and enter more details in the Advanced Mode. - Click OK when the setting is completed. 8. Start Removing Bounced Emails - Select the task and click the Play button to get the checking started. - The bounced emails that satisfy the criteria will be moved to another Address Group or removed from Address Book automatically. 9. Remove Unsubscribed Emails 10. Unsubscribe Link Wizard When you are editing your email, pause the cursor at where you want to insert the unsubscribe link and go to Insert -> Unsubscribe Link. 11. Input Unsubscribe Link Attributes Follow the wizard to input the attributes of the unsubscribe link. 12. Send Unsubscribed Emails If your recipients want to unsubscribe from your list, they can simply click on the link and send a pre-composed email with just one click. These simple unsubscribed steps ensure your recipients do not report you as a spammer and you can maintain a high reputation score with your email service provider. 13. Check Unsubscribes A few days after you have sent out your email campaigns, it is time to clean up your list and remove the unsubscribes. Go to Start -> Check unsubscribes. 14. Settings for checking unsubscribes Enter settings for checking unsubscribes. Use keywords to identify unsubscribers emails, such as unsubscribe, remove, opt-out, etc.. POP3 Account Login Info Target list to clean up How to clean up (move to another group / delete from contact list)? Look for unsubscribes starting from when? Look for unsubscribes with what subject? Look for unsubscribes with what keywords? 15. Start Checking Unsubscribes - Select the task and click the Play button to get the checking started. - The unsubscribers emails that satisfy the criteria will be moved to another Address Group or removed from your Address Book automatically. 16. Unsubscribed Group Unsubscribers emails will be copied to the Unsubscribed Group and no emails will be sent to them in the future. 17. 1AND1MAIL View 1and1Mail Video Demo: www.yetesoft.com/demo/ Download 1and1Mail Free Edition: www.yetesoft.com/download/ Upgrade to 1and1Mail Pro Edition: www.yetesoft.com/pricing-editions/ Award-Winning Email Marketing Software