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social media: follow the leader
@martinspecken
What do you use?
www.delicous.com
What do you use?
www.slideshare.net
What do you use?
www.twitter.com
Start using LinkedIn
www.linkedin.com
Start using Twitter
www.twitter.com
Why not use Twitter?
source: www.contentgirls.nl
• 39% “Seems useless”• 21% “Worry about my privacy”• 9% “Costs too much time”• 7% “More value other networks”
Why use Twitter?• 54% “Good news source”• 47% “Entertainment”• 40% “Keep informed about friends and collegues”• 35% “A kind of RSS-feed”• 33% “I learn a lot using Twitter”• 30% “Social aspect (dutch: gezellig)”• 17% “News travels very fast”• 14% “Getting to know people”• 8% “Good way of networking”
source: www.contentgirls.nl
Without social media
Website gives, user takes
With social media
Interaction, dialogue
watch
add
receive
pass through
Main advantage:
Wide range
Work School
NewsInterests
Hobby Family Friends
Collegues
You
Work School
NewsInterests
Hobby Family Friends
Collegues
You
Adding + reading tweets
• www.twitter.com (or app)• TweetDeck (www.tweetdeck.com or app)• Hootsuite (www.hootsuite.com)• Gravity (app)
http://search.twitter.com/advanced
example:
http://tinyurl.com/searchmartin
Twitter search
Connect Twitter
Connect Facebook
Connect LinkedIn
This project
• Start LinkedIn account… and use it• Start Twitter account… and use it:
– Find and follow the #slhanze students– Find and follow the leaders– Make a public list on an item– Follow other lists– Tweet your info– Retweet other tweeps
Use #slhanze
Follow @martinspecken
