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How To Grow Your Audience By Leveraging SEO
2014 Search Marketing Gameplan
Intro
What You’re Going To Learn Today
6,000,000,000
Google’s Front Page
#1 Spot - 41%-45%
#2 Spot - 11%-18%
#3 Spot - 7%-15%
The Rest - 2% Each
Paid Ads -
#1 Spot - 2%
20% Total Share
Why Should I Care About SEO?
SEO Makes More Money
What’s Changed In 2013
Targeted Low-Quality Content
Algo Update #1: Panda
Targeted Low-Quality Links
Algo Update #2: Penguin
Conversational, Semantic Search.
Algo Change: Hummingbird
The Basic Strategy
The 3 Steps to SEO Success
• Step 1: Research - Deeply Understand Your Market
• Step 2: Relevance - Create Valuable Content
• Step 3: Reputation - Become The Trusted Advisor
You don’t really “do SEO” anymore, it’s simply a result of doing other
things the right way.
Own Your Own Platform
Advanced Research
Empathy Mapping
Searcher Intention
• Navigational
• Informational
• Commercial
• Transactional
Market Sophistication
Pay Per Click Keyword Testing
Competitor Link Research
Advanced Search Operators
site: intitle: inanchor:
Advanced On-Page Optimization
Theme Frameworks
Silo’d Site Structure
Site Speed & Performance
Crawl Tests & Error Fixing
Conversion Optimization
Long Content
Google has already started favoring
content between 1200 and 2500 words.
Advanced Reputation & Authority
Google Authorship
Guest Posting
Find bloggers with lots of followers and
ask them to post on THEIR blog.
Reverse Guest Posting
Find bloggers with lots of followers and
invite them to post on YOUR blog.
Getting Press Mentions
“Click To Tweet”
Facebook Blog Comments
Wordpress Plugin: SEO Facebook Comments
Remarketing
The Gameplan
• Deeply Understand Your Target Market
• Build A Keyword Content Schedule
• Use Wordpress, Fast Hosting, And A Theme Framework With A Silo’d Structure
• Write 1200 - 2500 Word Posts, 3+ Times Per Week, Use Google Authorship
• Guest Post, Reverse Guest Post, And Get Press 1-2 Times Per Week
• Boost Social Signals With Facebook Comments And Tweetable Quotes.
• Run Remarketing Ads To Drive Repeat Visitors
The Result
