Embed Size (px)
DESCRIPTION
The most important tool in your fitness arsenal should be the smartphone. Understand how to leverage the power, convenience and connected aspects of the smartphone while overcoming the poor form factor of the smartphone during your workouts. Explore why fitness apps are challenging dedicated fitness devices and how this technology will impact the fitness industry in the next few years. Presented on 2014-09-11 at the Sports & Fitness Innovation Summit in San Francisco at the Hyatt Regency.
Citation preview
Embracing theSmartphone to TrackFitness Activities
Anthony PelosiSenior Product ManagerMagellan GPS(MiTAC Digital Corp.)
Today’s presentation…• is about recording time-bound activities.– runs, bikes, hikes, golf, etc.
• is not about 24x7 health tracking.– 24x7 steps, calories, sleep
• is the last presentation.– Let’s make it fluid!
• will be posted to SlideShare.– slideshare.net/AnthonyPelosi
Garmin got a big lead.
The competition followed.
Many tried to gain market share.
We tried, and failed - as do most!
Garmin still dominates.
Smartphones arrived.
Then came the apps.
GPS Devices Mobile Apps
“So, why the smartphone?”
It’s accessible.
It’s easy.
It gives you a choice.
It’s typically free.
It’s specific.
It’s familiar.
It’s powerful.
It’s fun.
It’s for beginners.
It’s for experts.
It’s connected.
It’s motivational.
It’s instantly social.
It’s your music player.
It’s your camera.
It’s your safety net.
It’s accurate.
It’s got enough battery, and more.
It’s compatible with
* ANT+ to BT “bridge”
It’s compatible* with
The people have spoken.
Young people are doing it.
Kenyans are doing it.
Meb does it for science.
There are problems.
There are solutions.
The Magellan Echo.
How it works.
Display, Sounds,Backlight
Controls
It’s a remote display.
It’s a remote control.
It’s configurable.
App dictates the experience.
No charging necessary.
powered by SDK
The list goes on.
There’s two camps.
Extend the GPS Device Extend the Phone
Balance features vs. attributes.Features• GPS-based Distance• Connects to Sensors• Wireless Uploads• 24x7 Tracking
Attributes• Battery Life• Durability• Size• Cost
My personal setup.
What’s Next?
More sensors in the phone.
Smarter external sensors.
Better smartwatches.
Sleeker heads up displays.
Centralized data.
Lessons Learned
Stay in your lane.
Go for it.
Leverage others.
Remain open.
