THEY ARE ALL OVER!!

• We have all seen these rectangular

advertisements on a myriad of web pages every

once in a while when we are surfing the internet.

• Though they may vary in appearance and subject;

they all serve one basic function.

• Once you click on them, your browser takes you

to the advertiser’s website

THE BIG QUESTION

• The big question is; how do they work and why are they

there?

• Simply put, a banner ad is a special kind of hypertext link.

It is pretty similar to traditional ads which were the norm

on publications such as newspapers and magazines.

• Though similar to these traditional ads, this particular ad

has the potential to bring customers directly to your

website.

BANNER AD OBJECTIVES

• In general an advertiser hopes that his or her

banner ad will achieve a number of things:

i. The visitor to the publisher site

clicks on the banner ad and goes to

the advertisers website.

ii. To create brand awareness.

MEASURING THE SUCCESS OF BANNER ADS• There are a number of ways in which one can measure the

success of a banner ad. These include:

a. Through clicks/click-throughs: This is the

number of visitors who click on the banner ad

b. Page views: The number of times that a web page

has been requested.

c. Click through rate: The ratio of page views to

clicks

d. Cost per sale: Refers to the cost of advertising to

make one sale.

WHO MAKES THE BANNER ADS

• If you have a little computer knowledge, you can make a

banner ad for yourself.

• You don’t have to be a html guru to be able to make

yourself a banner ad. This is thanks to websites that have

a free online banner maker.

• It is from such sites that you get all the components that

you need to create your own banner ad. These

components include backgrounds, fonts

ADVERTISING THROUGH BANNERS

• When you choose to advertise your business online by using banners, you

have three option available for you:

i. You can choose to arrange to display other web sites’ banner

ads in exchange for them displaying your sites ads.

ii. You may also choose to pay a publisher site to post your banner

iii.You can also choose to pay a banner network to post the

banner on a number of sites

BANNER EXCHANGE • Banner ad exchange programs offer quite a simple

service. It works on the principle that if you post a

particular number of banner ads on your site, they will

also post your banner ad on another site.

• It must be said though that it is not an even exchange

and you will have to post more than one ad for every

ad that they post. The typical arrangement is in the

ratio 2:1. you will have to post two banner ads on your

site for every one banner ads posted on another site.

BUYING ADVERTISING

• When it comes to buying advertising space there are a number of options that are

available to you. These are:

a. Approach the websites yourself

b. Hire the services of an advertising agency

c. Join a banner ad network

d. Start an affiliate program.

SELLING ADVERTISING SPACE

• One way of using your site’s traffic to generate revenue is

by selling banner advertising space. Though it must be

noted that this is a tricky option

• The easiest option is for one to join a banner ad network

which will help recruit advertisers, keep track of your

earnings and also control banner ad placement on your

site.

MAKING YOUR BANNER AD EFFECTIVE

• Here are a number of qualities that make a banner ad effective:

Post banner ads on pages with related web content

Advertise a particular service or product or service in your banner

Put banner ads at the top of the page

Use simple messages

Use animated ads rather than static ones

Keep the size of the banner ad small.

CONCULUSSION

• In conclusion it can be said that with banner ads you

are guaranteed to see your online business soar if you

keep the information contained above in mind. You

can be sure to get the results that you are looking for.