30 website tips

Presented By: Sterling McKinley

30 Ways to Attract More Visitors to your Website

Wednesday, April 24, 13

•Why You Have To Be Online

•Website Design

•Online Video

•Search Engine Optimization

•Social Media

•Mobile Marketing

-Questions

Outline


Why You Have To Be Online

3

V



The web is where we go to find things ...

97% of internet users look for local goods and services online.

Source: BIA/Kelsey, User View Wave VII, March 20


Many businesses in Maryland can't be found online

53% of Maryland businesses do not have a website

Source: Google/IPSOS, Survey of businesses with less than 250 employees, June 2011.


Businesses that can be found online are growing faster

Over the next three years, businesses that use the web expect to grow 40%

faster than those that don't.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012



Netflix Bankrupted & Destroyed Blockbuster


Website Design Tips 10


Meet your customer

If you had 3 seconds to get Homer Simpson’s attention.

What would you offer him?



Website Design


Phone, Address & Email


Video


Easy To Read Text


Easy To Use


5 Website Design Tips

•Focus On Your Customer

•Clearly List Your Phone, Address & Email

•Use Targeted Keywords

•Make It Easy To Use

•Make It Easy To Read

•Look At Your Competitors' Website


Search Engine Optimization

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20


Types of Google Searches


Organic Search Engine Optimization

Google Pulls content directly from Your website


Organic Search Engine Optimization

Google Pulls content directly from Your website


Paid Search (Google Adwords)

How its works•Pick Keywords•Set budget•Create Ads


How it works: Picking Keywords

When people search the web, they tend to use specific phrases like “yoga studio in Baltimore,” rather than general ones like “yoga.”


How Adwords Works:Cost

How much you invest is up to you

You’ll start by choosing a daily budget you’re comfortable with.

Only pay for results

You're not charged when your ad is displayed, but only when someone clicks on your ad to go to your website.

You're in control of your cost-per-click

As an advertiser, you set the price you're willing to pay for each prospective customer.


How Adwords Works: Creating Ads

Ads, like keywords, help people decide if your business is what they’re searching for. A yoga studio, for example, might want to create one ad for beginners and another for more advanced classes.


Goggle Maps/Local Search

Your customers look for products & services near them


Google +

Customers Can Read Reviews & Learn More About You Business


5 Search Engine Optimization Tips

•Content Is King

•Setup Local Profiles

•Use Targeted Keywords

•Create Social Media Profiles

•Look into Adwords

•Look At Your Competitors' Website


Online Video


The Power Of Video

VWednesday, April 24, 13


Video Ranks High in Google Searches

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Video Sample


5 Tips For Using Video

•Start Small

•Keep It Short

•Have A Plan & Stay On Topic

•Setup a YouTube Channel

•Share On Social Media,Website & Youtube


Social Media





Social Media Tips

•Start Somewhere and Start Small

•Join Specialized Networks

•Ask Lots of Questions

•Be Dedicated for the Long Haul

•Join the Conversation


Mobile Marketing


These are your customers



What customer see


A scaled down version of your Website Easy & quick way to get information A summary of your key points Loads fast & easy to make contact Be available 24/7 & anywhere

What is a Mobile Website?


A Mobile Website In Action


Mobile Apps

Apps are unique because your customers choose to download your app and put in on their phone. That means they are welcoming your communication because they want to know more about your products & services.

Benefits• One-touch access to your contact information• Build relationships & Generate repeat business• Connect you with on-the-go consumers


Use these tools to build brand preference, drive transactions, and increase customer loyalty.

APPS MOBILE WEB

Platform Independent

Rich Experience

Brand Extensible

Easily Publishable

No — A separate application is required for each platform.

Yes — The mobile web is accessible on each platform.

Yes — Apps can take total advantage of native features.

Yes/No — With work, some native features can be used.

Yes — Apps are a great extension of your brand.

Yes — Mobile sites are a great extension of your brand.

No — Apps require a lengthy approval process for release.

Yes — Updating a mobile site takes mere minutes.

Traditional Apps vs Mobile Web Apps


QR Codes

A QR code is only as good as it’s landing page…

SMART QR Codes:

• Point to mobile optimized landing pages• Grab attention• Help spread mobile coupons• Build lists of mobile phone users• Run better marketing metrics• Easily share mobile media (photos/videos)• Achieve marketing objectives!


5 Tips For Going Mobile

•Test your website on a cell phone•Offer basic contact information•Get a Mobile Website•Use QR codes to connect with customers•Offer deals and discounts


QuestionsWednesday, April 24, 13

1. Your Website Must Be User Friendly

2. Use Video educate customers

3. Social Media is about building relationships

4. Reach Customers anytime & anywhere with Mobile

5. SEO: Make sure customers can find you

5 Ways to Attract MoreVisitors to Your Website


To put it bluntly: If your business isn’t online, it might as well be invisible.


Keep up with your customers


What Will You Choose?


How To Contact Me

SterlingMcKinleyspeaksMckinleyMediaGroup

MckinleyMediaGp

Call: 410-630-128 ext.1Email: [email protected]

SterlingMcKinle


Technology

30 website tips