13D Augmented Reality Avatars Vanguards of the Museum Revolution
Richard Burkert, Julie Adcock, Ron Punako, Dave Luciew,
Delivering Cost-Effective Education and Training Solutions
CTC Company Proprietary Information
Richard Burkert, JAHA
The image on the right represents learning all of the various ways that we can bring learning to organizationsat your fingertips whether it be through wearable devices, mobile devices, immersive environments, training, etc..We leverage our matrixed teams across our company so that advances in technology are given consideration of various type of learning environments, applications, etc. allowing us to stay on top of current trends and advancements and bring those ideas and implementations to our clients.We marry our engineering and technology disciplines with our E&T/human develop disciplinesImages on the left represent some of the learning technologies, including the work from the immersive simulation platform.
3ChallengesUnderlying Goal - tell the storycharacters, events, placesVisual elements enhance storytellingVision - cusp of a revolution in storytelling - 3D Gaming Technology Mobile ApplicationsAR/VRBackground
4Tech Upgrade/Exhibit Refresh Interactive media selection/museum renovationInteractive Storytelling and More EngagementAugmented Reality and Virtual RealityInteractive - dialogue based formatCTC - Partner in storytellingWhat brings us together?
5Interactive Character AR Tour Guide - Rev. David BealeInteractive Setting - Virtual Reality Blacksmith Shop
Immersive Story Elements
Sample 3D animated heads
Game-Based Training Applications
Non human characters and mascots
10Historical Character Resurrection Historical AccountPeriod CostumesImages / DrawingsAge Progression/RegressionDigital Double ScanTexturing and colorAnimation SetupFacial MorphsApp Development/Features
What goes into making a historical guide character?
11JAHA - Interactive Heritage Discovery
The marriage of todays mobile apps and 3D augmented reality coupled with yesterday's historical artifacts combine to create an instantly engaging, uniquely interactive and highly educational experience for museums and historic sites. CTC augmented reality (AR) technology has the power to breathe life into and create instant engagement with virtually any object, be it an exhibit, printed page, painting or photograph, thus elevating and enriching on site experience for all museum visitors whose smartphone or tablet is enabled with the App.
CTCs AR/VR technology holds the potential to bring otherwise static exhibits to life, enabling all visitors to enjoy a magical, historically-accurate, individually-guided educational experience. Simply by walking up to any exhibit enhanced with CTCs AR/VR technology and raising an app-empowered smartphone or tablet, a fully animated, historically accurate character comes to life to tell it like it was back during those history-making days. The available character library is being built out to feature a complete roster of historical characters. This way, visitors would come to see history through the eyes and perspectives of an interesting and diverse array of actual witnesses. The technology also encourages young, technology-savvy visitors to scan exhibits, objects and attractions in order to retrieve content of interest and gather digital collectables.
Immersive Reality far more than traditional VR we add in characters, storyline, and interactivityExpertise in 3D gaming technology, world construction, asset creation, animationCustom avatars and historical characters fully animated accurate character models3D virtual worlds of any size or level of detailReal time interaction rendered on any device
JAHA AR Guide Demo
The image on the right represents learning all of the various ways that we can bring learning to organizationsat your fingertips whether it be through wearable devices, mobile devices, immersive environments, training, etc..
We leverage our matrixed teams across our company so that advances in technology are given consideration of various type of learning environments, applications, etc. allowing us to stay on top of current trends and advancements and bring those ideas and implementations to our clients.
We marry our engineering and technology disciplines with our E&T/human develop disciplines
Images on the left represent some of the learning technologies, including the work from the immersive simulation platform.
13Visitor supplied hardware solution (AR)See and experience things not physically present (historical sites, artifacts, relics, figures, environments)Project onto real world environmentsCreating deeper and more meaningful experiencesThe power to see and experience historical narrative Digital guides are always available The Power of AR for Museums
Immersive Virtual Worlds
16Virtual World Construction
17Historical Site in VR Historical AccountImages / DrawingsEnvironment ScanRe-MeshingTexturing and colorAnimation SetupVR/AR/Gaming
18JAHA - Interactive Heritage Discovery
Blacksmith model created from photo/site reference
JAHA VR Demo
20Augment/Integrate with existing exhibitsDigital guides are always available Make entire 3D artifact collections accessibleKeeps Exhibits and Technology Up to Date - Mobile solution adapted at any museumNew Source of Revenue - (In app sales, on demand collectables, and digital sponsorships)Create/produce rich content that can only be unlocked on site - Integrate on-site exploration linked to bonus content Reduced Operational CostsEncourages On-Site VisitsEncourages Return/Repeat VisitsDigital Preservation of Key Content - Leverage for ReuseExtension Into Community and ClassroomsPotential Operational Benefits for Museums
21Helps tell the story and bring content to lifeRelevant for Millennials and beyond - Use technologies and methods relevant to youth (3d, AR/VR/Social Media, Gaming, etc) Competition with available mediaDirected Experience and Self Guided ToursRemote Museum Tours - and Artifact ExplorationRoute visitors through attractionsAdd new, exclusive content to attract return VisitsWeave a narrative that tells the story using sites, artifacts and exhibitsEncourage social sharing and platform Potential Engagement Benefits for Museums
22Ability to produce the high fidelity visual content central to the experienceApp foundation and tools3-D content sufficient to captivate and immerse the viewer, on par with commercial entertainmentFaithfully reconstruct digital environments and personalitiesGuide characterEnvironment creationDedicated staff with specialized skillsWhat is needed?
23Instructional Design/StorytellingInteractive 3D/Gaming3D Asset CreationInteractive Media Multimedia ContentMobile AppsMapping IntegrationR&D / Company focusCTC Relevant Technologies
Platform and ResearchBackgroundAR/VRDevelopments and trendsVision / Mixed Reality Use Case
25Major corporations including amazon, google, Facebook, sony, and samsung agree that AR&VR represent the web experience of the future and are heavily investing in the design and use of these technologies. Technology Trends (AR/VR)
262014, Facebooks $2B acquisition of Oculus Rift 1B Magic LeapMicrosoft Holo lensApple Primesense, AR TechRelevant Technology Trends AR/VR/Mobile